By: Zia Hasheem, Perkville If you’re like most clubs, the thought of rolling out a new rewards program can be intimidating. In 2013 Axiom Fitness was interested in implementing a rewards & referral solution for their chain of health clubs in Treasure Valley, Idaho. Their goals were simple – automate the process of tracking… Continue reading Axiom Achieves Substantial Growth through Perkville Referrals
So you’ve decided to join a gym, now what? The most important thing to know before joining a gym is your budget. Have a plan of how much per month or per year that you can spend on a gym membership. Most gyms have several different membership plans, so you can find one that suits… Continue reading Choosing the Right Gym for You
With the New Year just around the corner, gym owners are gearing up for the post-holiday rush – after all, the first week of January is to health clubs and fitness facilities what Black Friday is to retail stores! New members will be looking for a facility where they can fulfill their New Year’s… Continue reading Is Your Gym Ready For The 2015 New Year’s Resolution Rush?
By: Will Phillips Founder of REX Roundtables Recent research points out that the common mental shortcuts (called heuristics) that we use in making decisions lead to faulty decisions. Of even greater concern is the research that shows the faults can be amplified in a group, and spiral into an even worse decision than an individual… Continue reading Decision Disasters and How to Avoid them
By: Mary Craig The holidays are here and ABC Financial has the tools to help you show your members that you care. Choose from our wide selection that’s perfect for the holidays. Choose your design and the type of card you would like and ABC Club Marketing will personalize it for your club. Click HERE… Continue reading Club Marketing Christmas Card Order
NEW CLUB REPORTING SYSTEM (CRS) REPORT By Erin Anthony A new report is now available in CRS! We recently released the “Daily Revenue and Deposit Reconciliation” report. This report maintains the functionality of the monthly Revenue and Deposit Reconciliation report with the added benefit of putting up-to-date daily data at your fingertips. Use the report… Continue reading Daily Revenue and Deposit Reconciliation Report
By: Michael Scott Scudder Founder/CEO of Fitness Business Council Recent United States demographic information has startled business owners across the country…not the least of which are health club operators. A massive age-population shift is right around the corner. Will your club be prepared for it? Latest government statistics say that – on January 1, 2015… Continue reading Your Next Huge Profit Center: 50 Plus!!!!
By: Jim Thomas President/Founder of Fitness Management and Consulting We recently took on a client club whose sales were on a steady decline. Of course, we heard the normal push-backs such as too much competition, time of year, rates are too high, marketing is not working, etc. One of the first things we will normally… Continue reading Are you watching your monthly membership sales decline and don’t know why?
Fraud and identity theft are on the rise. The Federal Trade Commission received more than 1.1 million complaints of fraud and identity theft in 2013, totaling more than $1.6 billion in stolen assets. The vast majority of these cases stem from data breaches associated with credit cards. The credit card industry, led by Visa and… Continue reading PCI Compliance and Your Club Management Software