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Is Your Gym Ready For The 2015 New Year’s Resolution Rush?

  With the New Year just around the corner, gym owners are gearing up for the post-holiday rush – after all, the first week of January is to health clubs and fitness facilities what Black Friday is to retail stores! New members will be looking for a facility where they can fulfill their New Year’s… Continue reading Is Your Gym Ready For The 2015 New Year’s Resolution Rush?

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Decision Disasters and How to Avoid them

By: Will Phillips Founder of REX Roundtables Recent research points out that the common mental shortcuts (called heuristics) that we use in making decisions lead to faulty decisions.  Of even greater concern is the research that shows the faults can be amplified in a group, and spiral into an even worse decision than an individual… Continue reading Decision Disasters and How to Avoid them

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And the Winner of the Most Profitable Gym is….

By: Michael Scott Scudder Founder/CEO of Fitness Business Council If your answer to the above is: 1) the one that sells the most memberships; 2) the one that retains the most memberships; or 3) the one that sells and retains the most memberships…in all three cases – SORRY CHARLIE!!!! Increasing statistical evidence from Fitness Business… Continue reading And the Winner of the Most Profitable Gym is….

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How to Close a Gym Membership Sale at Anytime, Under Any Circumstances

By: Jim Thomas President/Founder of Fitness Management and Consulting You just never know when things will change.  You get transferred to another club.  You have a new boss.  Your company is sold.  Even if things just seem to be going crazy in the gym you have worked at for years. Things change, but the expectation… Continue reading How to Close a Gym Membership Sale at Anytime, Under Any Circumstances

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Customers, Front and Center

By: Hope Osborn Creating Customer Experience vs. Selling Customer Service The fitness club market is overwhelmed with selection for the fitness-minded, from the abundance of health clubs to the variety of services. Clients have their pick of hours, locations, types of classes and equipment, cost, and availability of experienced trainers in just about any gym… Continue reading Customers, Front and Center

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Ms. Manners Goes to the Gym

By: Hope Osborn Don’t you get angry when someone cuts you off on the road or cuts in line at the local coffee shop? What about when you have to listen to music blaring from the open windows of another car or an animated phone conversation during class? Thoughtlessness can carry across the roadway, in… Continue reading Ms. Manners Goes to the Gym

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Maintaining a healthy lifestyle while traveling

By: Lacey Thacker You’ve spent weeks, months, maybe years, crafting a healthy lifestyle. You do cardio several times a week, lift weights or do other weight-focused exercises regularly. Breakfast is a piece of fruit and a protein-packed smoothie or couple of eggs with a slice of toast. You’ve planned your snacks down to the calorie,… Continue reading Maintaining a healthy lifestyle while traveling

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