IHRSA 2015 was a great success and ABC Financial would like to thank everyone who visited our booth. If you did not get a chance to visit our booth or attend IHRSA, please allow us the opportunity to show you our latest enhancements which include Biometric Fingerprint Check-in and Membership Upgrade. Click here to… Continue reading IHRSA 2015 Recap and Interview with Paul Schaller
March Mayhem is here and Club Marketing has gone mad with this one! We are offering our best ROI retention management program: Friends are Free with a FREE email campaign to compliment it. Help welcome your new club members with a top-of-the-line mailer delivered right to their mailbox! It includes 6 coupons that… Continue reading March Mayhem at ABC Financial
By Bryan K. O’Rourke, MBA You might have read the latest Wall Street Journal article “Facebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content”. This technology, termed “place tips”, is another example of the emerging digital presence concept, created by the ubiquity of smartphones continuously broadcasting user locations. Beacons so far have been tested… Continue reading What Are Beacons And How Could They Impact Marketing For Health Clubs ?
By: NetPulse A personalized health club app can enhance your members’ club experience to the point where they’re never more than a phone tap away. You don’t have to be a tech analyst to see what’s happening. Did you know that over 80% of health club members own a smartphone? And nearly all your… Continue reading Bring Your Health Club to the Forefront with a Netpulse App
By: Jim Thomas President/Founder of Fitness Management and Consulting We recently took on a client club whose sales were on a steady decline. Of course, we heard the normal push-backs such as too much competition, time of year, rates are too high, marketing is not working, etc. One of the first things we will normally… Continue reading Are you watching your monthly membership sales decline and don’t know why?
By: Hope Osborn Creating Customer Experience vs. Selling Customer Service The fitness club market is overwhelmed with selection for the fitness-minded, from the abundance of health clubs to the variety of services. Clients have their pick of hours, locations, types of classes and equipment, cost, and availability of experienced trainers in just about any gym… Continue reading Customers, Front and Center
By: Lacey Thacker All business owners know that in order to continue growing their business, the business must implement a marketing plan. Depending on your clientele, location, business type, and marketing personality, this will take on different forms. One popular marketing angle across business types is to work on increasing the visibility of your brand,… Continue reading Health Club Software for Lead Follow-up
Can you hear it? It’s the soon to be rush of new and re-inspired members crowding through your health club doors. The profit boosting new year’s season is just around the corner and in order to be completely prepared, now’s the perfect time to take advantage of traditional holiday attendance slow-downs to ramp up your… Continue reading Use Holiday Slow Downs To Get Your Health Club Management Plan Battle Ready
Managing the flow of membership is a challenge for every health club. Summertime, of course, can be particularly challenging, but your club will experience swings in membership throughout the year, sometimes even when you least expect it. Fortunately, with the right health club software you can make quick, fact-based decisions that help take the pain… Continue reading How Health Club Software Manages Membership Ebbs and Flows