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Ready or Not… Here it comes! EMV (EuroPay, MasterCard and VISA)

  EMV stands for the three companies that created the technology – EuroPay, Mastercard, and Visa. In a standard credit card transaction, the merchant types the amount, you swipe the magnetic strip on your credit card, then scrawl your signature on a receipt. The main problem? That magnetic strip contains static data that can easily… Continue reading Ready or Not… Here it comes! EMV (EuroPay, MasterCard and VISA)

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And the Winner of the Most Profitable Gym is….

By: Michael Scott Scudder Founder/CEO of Fitness Business Council If your answer to the above is: 1) the one that sells the most memberships; 2) the one that retains the most memberships; or 3) the one that sells and retains the most memberships…in all three cases – SORRY CHARLIE!!!! Increasing statistical evidence from Fitness Business… Continue reading And the Winner of the Most Profitable Gym is….

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Your Next Huge Profit Center: 50 Plus!!!!

By: Michael Scott Scudder Founder/CEO of Fitness Business Council Recent United States demographic information has startled business owners across the country…not the least of which are health club operators.  A massive age-population shift is right around the corner.  Will your club be prepared for it? Latest government statistics say that – on January 1, 2015… Continue reading Your Next Huge Profit Center: 50 Plus!!!!