By: Jim Thomas This is all too common. We receive a phone call from a club owner who indicates they need help with marketing. They don’t have enough people to talk to. Now, at a certain level, this may be true, but when you investigate further, you find they have cracks in their sales process… Continue reading Have Your Gym Membership Sales Stalled?
By: Jim Thomas Many gym sales managers get the job because they happen to be good at selling memberships, not because they are necessarily good at actually managing or understanding the gym management process. Others may be personal trainers or perhaps the gym owner, but still with no experience in the successful running of… Continue reading What Every Gym Sales Manager Should Know
When you implement DataTrak gym software and use it effectively, you’ll gradually begin to notice a steady increase in profits and a reduction in unnecessary spending. There are several ways to help your gym’s bottom line with this type of software program. From inventory management and report management to reducing the need for paper by… Continue reading How can gym software help your bottom line?
By: Jim Thomas President/Founder of Fitness Management and Consulting We recently took on a client club whose sales were on a steady decline. Of course, we heard the normal push-backs such as too much competition, time of year, rates are too high, marketing is not working, etc. One of the first things we will normally… Continue reading Are you watching your monthly membership sales decline and don’t know why?
By: Jim Thomas Fitness Management & Consulting We work at both ends of the fitness industry – with those gym owners who are just starting out and want to shorten the learning curve and those who have been in business are in need of a turnaround (and everything in between). There are many reasons why… Continue reading 10 Reasons Your Gym Business Has Become Stagnate