Leave with a promo plan
Ad, offer, and AI setup steps you can run for Black Friday or any peak season.
UPCOMING
How to Maximize Revenue During Seasonal Spikes for Gyms, Studios, and Clubs
How to plan promos and set up AI agents for every peak season, from Black Friday to Labor Day
November 5, 2026
1:00PM ET | 10:00AM PT
Why watch this webinar?
Every big promo brings a spike in inquiries, whether it’s Black Friday, New Year, Memorial Day, or Labor Day. That spike lands on a front desk that can’t answer every call. Ryan Ensmann, Director of Marketing at Dynamic Fitness, plans promos and ad spend for three Houston clubs months ahead. Once ABC AI Agents started answering, his telephone inquiry leads rose 5X. In this 45-minute session, Ryan walks through how his team plans offers, channels, and budget around each peak, using this year’s Black Friday and New Year push as the live example. Tyler Heagle and Nathan Corliss of ABC AI Agents then show how to set up your agent for any promo, from scheduled hours to outbound campaigns to live transfers.
Here's what you'll take away:
- How a big box gym plans promos, discounts, ad budgets, and channels a full quarter ahead of each peak
- How to set up your AI agent for any promo: scheduled hours and offers, outbound calling, texting, and email campaigns, and live transfers to your sales team
- Get pricing and packaging ideas you can test, including drop-ins, bundles, and membership add-ons.
- How Dynamic Fitness captures every paid inquiry, so ad dollars turn into tours and joins all year
Why join live
See it live
Watch an ABC AI Agent handle a promo inquiry, start to finish.
Live Q&A
Bring your promo calendar, get answers from an operator.
Your speakers
Ryan Ensmann
Dynamic Fitness
Ryan Ensmann leads marketing for Dynamic Fitness, a three-location HVLP brand serving Pearland, Sugar Land, and Katy, Texas. He owns paid media, promotions, and member communication, and he led the rollout of ABC AI Agents across all three clubs. After launch, telephone inquiry leads rose 5X, and inquiries from paid campaigns now get answered and converted. Ryan co-presented on AI for fitness sales at the 2026 HFA Show in San Diego.
Tyler Heagle
ABC AI Agents
Tyler Heagle works with gym owners, operators, and executive teams to bring AI into the front desk and sales process. He has helped brands from single-location independents to national franchises launch ABC AI Agents. He regularly shares findings from the ABC AI Agents secret shop study, which called 105 fitness facilities and found only 12% followed up to sell or close the caller.
Nathan Corliss
ABC AI Agents
Nathan Corliss leads go-to-market for ABC AI Agents at ABC Fitness. He joined Replify in 2025 as Growth and Marketing Lead and built its content, case study, and demand programs before ABC Fitness acquired the company in 2026. He works directly with operators at Gold’s Gym, UFC Gym, Club 24, and Dynamic Fitness to document how AI helps their teams answer faster and convert more leads.
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