Learn more about our exciting new look and unrivaled approach to the market revealed at IHRSA.

Ebooks and Articles

Check out our resource center for industry updates, tips for improving your gym’s efficiency and ABC Fitness product information!

The Gen Z Fitness Consumer

In Part II of our market research, discover key behaviors of the Gen Z fitness consumer and how health clubs and gyms can better serve and engage this important demographic of digital natives.

eBook | The Gen Z Fitness Consumer

Recession Proof Your Fitness Business

In Part 1 of our 2023 Market Research, learn how to use a data-driven approach to recession-proof your fitness business to withstand economic headwinds and retain a loyal customer base.


Get Shredded, Get Wedded

Wedding spending is at an all-time high and the most active fitness consumers make up the bulk of those tying the knot. In this guide you’ll find gym marketing campaigns, promotion ideas, and potential services to capitalize on marriage mania.


5 Strategies for Gym Lead Generation

Gym lead generation is essential for the success of your business. New leads turn into members and members turn into increased revenue. ​Get your copy of this guide to start using these gym lead generation ideas to bring qualified prospects in to your club today.


Gym Member Retention Strategies to Keep Your Members

Learn the 4 keys to successful gym member retention informed by the latest fitness industry market research.


Fitness Industry Trends and Insights for 2023

Part III of our 2022 Market Research Report shares the impact of fitness industry trends to the membership journey and features accompanying perspectives from leaders at the Club Industry CEO Summit.


What Members Want: The Data Behind Member Motivation

Part II of our 2022 market research report digs into the data and identifies four key themes behind gym member motivation.


How to Optimize Personalization Using Fitness Personas

Part I of our 2022 market research report identifies distinct consumer personas and how they engage with fitness. Get your copy now to learn how your club can best personalize your offering to these unique member profiles.


Free Fitness Marketing Strategies for the Holidays

In this eBook, discover nearly thirty marketing campaigns and concepts you can use to ensure a profitable holiday season at your gym.


Essential Gym KPIs to Measure Success

This downloadable guide breaks down the six essential metrics gym owners and operators should monitor to ensure their business performs profitably.

gym member onboarding guide

New Gym Member Onboarding Guide

Learn how to make the most out of the first 90 days of membership with our new gym member onboarding guide which outlines how to drive engagement and retention during the first several weeks of membership.

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Holiday Gym Marketing Guide: Reindeer Remix Edition

A profitable holiday season and New Year starts with a well-thought out marketing strategy. That’s why we developed our holiday gym marketing guide with over 28 marketing promotions and activations your club can use to start building your 2022 pipeline.

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Black Friday & Cyber Monday Gym Marketing Guide

Increase new joins and retention rates this Black Friday and Cyber Monday with our Gym Marketing Guide. Find creative marketing campaign concepts, product recommendations, and video testimonials from fellow gym owners who highlight their own successful activations in this jam-packed workbook.

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Motivations of The Next Fitness Consumer

For this next analysis we address what drives motivation for active consumers. Our research revealed several intrinsic and extrinsic behavior attributes across age and gender that help us to understand what the active consumer values most about pursuing a health and fitness routine.

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fitness consumer ebook

The Next Big-Box Gym Consumer

In Part II of our market research report findings, we share the data regarding the next big-box fitness consumer trends and motivations post-pandemic. Learn how fitness routines have changed, whether consumers are meeting health goals, where work outs are taking place, the willingness to spend on fitness, and the motivations enticing members to return to the gym.

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The Fitness Consumer Market Research Report

The 2021 Fitness Consumer Report was created to analyze the post-pandemic fitness landscape related to workout frequency in health clubs, studios and online, top at-home exercise options of 2021, the motivations and spending habits surrounding fitness, and the likelihood of consumers returning to health clubs.


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Summer Gym Programs

10 Summer Activations to Grow Gym Membership at Your Club

We created this guide to help spark creativity and excitement around ways to retain and gain, members throughout the summertime.

Read on to find 10 marketing activations with additional tips and tricks that you and your staff can use to grow gym membership.

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CRM & Lead Management Fundamentals for Gyms

In this workbook we layout the how and the why of using a fitness CRM to capture, nurture, and convert more leads. Even if you have an existing club management system in place – an integrated CRM solution built for gyms can take your outreach to the next level.

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calendar for abc onboarding

Conversion Calendar

Learn how we grow your fitness business by:

  • Training your staff so they can remain focused on your members
  • Cleaning up bad data from your legacy system so you get accurate reports
  • Improving cash collected in the first 90 days by 5%


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The New Year Starts Now

Take advantage of holiday promotions to create member engaging campaigns to build your pipeline for 2021.

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Streamlining Fitness Club Growth eBook

Streamlining Club Growth and Engagement for 2021

Our companion eBook to this year’s Future of Fitness event supports this year’s forward-thinking message and provides resources to help clubs maximize their results in the new year.

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fitness club resources

Building a Growth Engine for 2021

Inspired by the Club Solutions Leadership Summit, this eBook features resources to help clubs grow their membership and revenue channels for next year and beyond.

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17 Email and SMS Templates for Your Gym

Email templates can improve your success rate with all incoming leads. Download this file of 17 email templates that make it easy for your team to copy, paste and send personalized communications.

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Gym Reporting Quiz

How Does Your Gym Reporting Stack Up?

See how your gym reporting compares to other health clubs in as little as 11 questions.

Take Quiz