Webinars and Videos

Digital Member Engagement at Scale
Clubs and gyms need to consider how to leverage technology to expand beyond traditional programs to create new and resilient revenue. As members seek more holistic and personalized experiences, digital member engagement will be an important driver of loyalty and revenue.

Two Quick Hits to Convert More Members
Join our Global Director for GymSales, Brian Ameluxen, and Product Director, Priyanka Kalia, in this quick, 7-minute webinar to learn how to make an impact within 30 days by turning interest into membership (and upsells).

Leading the Way: Delivering the Total Fitness Experience
As members seek a more holistic and personalized experience, clubs will need to embrace a growth mindset and think about how to bring capabilities and technology together to create a total fitness experience through member centricity and hybridization.

Marketing Your Club for Long-term Success
You have a budget, you have initial data points, and you have goals to meet. What’s your game plan? In this webinar, we’ll cover where to start and how to put your plans into action to build a long-term marketing strategy.

7 Sales and Marketing Strategies to Create Your Own Rush
With fewer walk-ins and face-to-face sales and marketing opportunities, clubs will need to be sales and marketing savvy to meet the gap in January rush numbers.
Join us with guest speaker, Blair McHaney from MXM, and learn how to create your own membership rush.

Jump-start Your Virtual Strategy for the Second Wave
Learn how to implement a virtual strategy with real-world examples from fitness leaders to help you stay connected with members and engaged with prospects no matter what 2021 has in store.

How Technology Can Be Your Secret Weapon to Boost Your Business
As club owners and operators are looking for opportunities to preserve cash and get the most from their current investments, this webinar presents 10 practical ways to embrace digital and technology to prepare for what possibly could be the biggest new year rush.

The New ABC and the Next Level of Fitness
ABC Financial is now ABC Fitness Solutions, watch now and discover how ABC is enabling the next level of fitness with new innovations.

Drive a Total Fitness Experience with Trainerize
Immediately become part of your members’ daily fitness routines and build a lasting connections with your members with Trainerize X ABC.

Reinventing the Fitness Value Chain
From the IHRSA Innovation Summit, learn how to find your competitive advantage in the new fitness value chain by creating a total fitness experience.

Win Faster with GymSales Powered by ABC
Create a winning selling system for new members and see how you can increase your sales by 20% in this webinar.

Let’s Open Doors with ABC Door Access
Learn how you can ditch key fobs and instead utilize members’ phones to grant access from anywhere (even when the internet is down!).