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Tag: gym membership

Secrets to Successful Gym Membership Sales

  By: Jim Thomas In many clubs we go into they have everything they need to be successful.  By simply changing the attitude, the process and fundamentals, things can start…
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Are you watching your monthly membership…

By: Jim Thomas President/Founder of Fitness Management and Consulting We recently took on a client club whose sales were on a steady decline. Of course, we heard the normal push-backs…
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Membership Selling in Modern Times

By: Michael Scott Scudder Founder/CEO of Fitness Business Council There’s much about “selling” in the 21st Century that has become tangled. “Price presentation” and “deal-offering” now precede “value advancement.” Club…
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How to be an Ethical Health…

By: Jim Thomas Fitness Management & Consulting We were asked recently to conduct a health club sales training class on ethical selling practices. The following are some of the points…
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Is Selling a Health Club Membership…

By: Jim Thomas Jim Thomas’ Fitness Management & Consulting It’s always interesting to see the different ways health clubs across the country go about selling a membership. Most that struggle…
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The Power of Questions in the…

By: Jim Thomas Jim Thomas’ Fitness Management & Consulting Sales training participants in our workshops often ask how they can better control the membership sales process. Although many have been…
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What If Your Gym Memberships Were…

By: Kelly Sweeney Club Apps What if your gym memberships were FREE? What would your closing percentages be? Would your members ever leave? Today the growing trend for health clubs…
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Ready or Not Here They Come

The 2013 busy season is fast approaching! How many new memberships are you projecting to sell in January and February? We want you to be ready to receive the influx…
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The A-B-Cs of Prospects – Membership…

By: Customer Won Contrary to popular belief, some changes don’t have to be painful! As an example, the conversion from paper based sales systems to electronic systems is one of…
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