By Bryan K. O’Rourke, MBA You might have read the latest Wall Street Journal article “Facebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content”. This technology, termed “place tips”, is another example of the emerging digital presence concept, created by the ubiquity of smartphones continuously broadcasting user locations. Beacons so far have been tested… Continue reading What Are Beacons And How Could They Impact Marketing For Health Clubs ?