By: Jim Thomas In many clubs we go into they have everything they need to be successful. By simply changing the attitude, the process and fundamentals, things can start to change their sales volume right away. Here are some things to consider: Telephone Inquiries and Log Sheet. Be sure every inquiry is logged in. … Continue reading Secrets to Successful Gym Membership Sales
Tag: gym management
Strength-train Your Gym for Slow Seasons
By: Hope Osborn For gym managers, seasons such as summer create the problems of loss of member involvement. Members vacation, weaken in New Year resolve, spending time with kids, favor outdoor athletics, and enjoy increased events. Seasonal diversions also disrupt healthy habits best maintained by continual practice. Good reasons for missing workouts easily lapse into… Continue reading Strength-train Your Gym for Slow Seasons
How Do You Get the Membership Sale? Ask for It.
By: Jim Thomas President/Founder of Fitness Management and Consulting It sounds simple, doesn’t it? On the flip side, what happens when you don’t ask a guest to join your club? The short version is that you don’t get the sale. The longer version is that the potential member doesn’t join, joins another club, or continues… Continue reading How Do You Get the Membership Sale? Ask for It.
How to Reverse Decline and Restore Stability to your Health Club, Fitness Center or Gym
By: Jim Thomas Fitness Management & Consulting Several years ago, I received a call from a gym owner with several facilities. He called me in despair. He knew that his gym was failing because membership sales had been declining steadily. The club owner had just received a major wake-up call. In addition to the loss… Continue reading How to Reverse Decline and Restore Stability to your Health Club, Fitness Center or Gym
Why Outsourced Billing Works
One reason entrepreneurs open a health club is because they want to help people be physically fit. But sometimes even customers with the best intentions are unable to pay their monthly bills on time. This can have an adverse effect on the health club. When it’s persistent, it can eventually put the company out of… Continue reading Why Outsourced Billing Works
How NOT to Conduct a Sales Meeting
By: Jim Thomas Jim Thomas’ Fitness Management & Consulting As I travel the country and have the opportunity to sit in on numerous sales meetings, I have noticed an all too common occurrence in health clubs… the majority of the club sales staff have a genuine dislike for the meetings. Most health club salespeople don’t… Continue reading How NOT to Conduct a Sales Meeting
Increase Membership with These 3 Marketing Tips
When it comes to running a successful health club, increasing your membership base is the name of the game. Unfortunately, many health clubs limit their marketing plans to basic referral programs and mailbox flyers. If you’re interested in expanding your gym’s membership base, mastering these three smart strategies will have a huge impact on your… Continue reading Increase Membership with These 3 Marketing Tips
How to Keep Your Health Club Staff Motivated
By: Jim Thomas Jim Thomas’ Fitness Management & Consulting In working with health club clients that are struggling and attempting to turn around their existing situation; one of the common things we see is managers and owners mistakenly thinking money, or the job itself, is the primary motivator for their staff. This rarely proves to… Continue reading How to Keep Your Health Club Staff Motivated
3 Sure Fire Tips To Make Your Gym Members Happier
The competitive world of fitness center management is one that calls for creativity and innovation. Not only do you have to offer the latest fitness classes and provide top-notch equipment and training methods, but to stay ahead of the competition, you have to continually find new ways to make your members happy. If you’re unsure… Continue reading 3 Sure Fire Tips To Make Your Gym Members Happier