By: Jim Thomas This is all too common. We receive a phone call from a club owner who indicates they need help with marketing. They don’t have enough people to talk to. Now, at a certain level, this may be true, but when you investigate further, you find they have cracks in their sales process… Continue reading Have Your Gym Membership Sales Stalled?
By: Jim Thomas I see this frequently. This business will fool us. We only sign up the interested “hot” prospects that don’t always require us to be disciplined (and we think we’re doing a good job), it’s a matter of “don’t talk them out of it,” but that won’t grow your gym. It’s not… Continue reading Do you have Sales Discipline in Your Gym?
By: Jim Thomas President/Founder of Fitness Management and Consulting It sounds simple, doesn’t it? On the flip side, what happens when you don’t ask a guest to join your club? The short version is that you don’t get the sale. The longer version is that the potential member doesn’t join, joins another club, or continues… Continue reading How Do You Get the Membership Sale? Ask for It.
By: Michael Scott Scudder Founder/CEO of Fitness Business Council, Those of you who’ve attended my business seminars over the years have often heard me say: “Your numbers are the sum and substance of your business practices.” If your numbers are up, usually it reflects some solid business practices. If your numbers are down, take a… Continue reading What Fitness Industry “Numbers” Are Telling Club Owners
By: Jim Thomas Fitness Management & Consulting Do you have a quality health club, but you’re having a hard time getting more people to join? I’ve found that the solution to getting more people to join is usually very basic. There are minor things that you can do to make the membership sales process more… Continue reading How to Skyrocket Membership Sales in your Health Club
By: Jim Thomas Jim Thomas’ Fitness Management & Consulting Health Club owners nationwide are always facing more and more competition. I can’t think of a single health club client of ours for whom competitive marketing and salesmanship isn’t a top priority. As a health club owner, your greatest achievement will lie in trumping the fitness… Continue reading How to Outlast, Outsell and Beat Your Health Club Competition