June is Men’s Health Month. What is your gym doing to promote it? This is the time to recognize healthful living and everyday activities that can help men prevent medical problems and improve fitness. Remind your management and staff to celebrate June as Men’s Health Month. It can help increase member loyalty and encourage them… Continue reading Celebrate June as Men’s Health Month
Year: 2013
Why Outsourced Billing Works
One reason entrepreneurs open a health club is because they want to help people be physically fit. But sometimes even customers with the best intentions are unable to pay their monthly bills on time. This can have an adverse effect on the health club. When it’s persistent, it can eventually put the company out of… Continue reading Why Outsourced Billing Works
Nikki Roe
Nikki began her career in the fitness industry 10 years ago, selling memberships in a fitness center on Cape Cod, MA. That job introduced her to a traveling consulting and seminar company, where she spent 3 years and forged her relationships with the team at ABC. In 2007 when she began working for ABC, her… Continue reading Nikki Roe
Control Access To Your Clubs Data With Report Security
By: ABC Internal Training Department One of the many benefits of using DataTrak is the ability to edit and run reports. Would you like to see a list of all active members by their join date? There is a report for that. Would you like a list of prospects in mailing label format? There is… Continue reading Control Access To Your Clubs Data With Report Security
How NOT to Conduct a Sales Meeting
By: Jim Thomas Jim Thomas’ Fitness Management & Consulting As I travel the country and have the opportunity to sit in on numerous sales meetings, I have noticed an all too common occurrence in health clubs… the majority of the club sales staff have a genuine dislike for the meetings. Most health club salespeople don’t… Continue reading How NOT to Conduct a Sales Meeting
Loyalty…Smoyalty
By: Maria Parrella-Turco fitRewards More than 85 percent of the American population is involved in one or more loyalty programs, which means that loyalty programs are now a price of doing business and cannot be ignored. Large businesses have discovered that point banking loyalty programs are the best way to drive consumer behavior. The ability… Continue reading Loyalty…Smoyalty
Increase Membership with These 3 Marketing Tips
When it comes to running a successful health club, increasing your membership base is the name of the game. Unfortunately, many health clubs limit their marketing plans to basic referral programs and mailbox flyers. If you’re interested in expanding your gym’s membership base, mastering these three smart strategies will have a huge impact on your… Continue reading Increase Membership with These 3 Marketing Tips
Alex Mena
Alex has been an employee of ABC Financial Services for the last 7 years. He started his career in our call center as a Customer Care Representative. He has worked in Technical Support on our Help Desk and as an On-site Implementation Manager. He currently holds the position of Deployment Project Manager. In this role he oversees the deployment… Continue reading Alex Mena
Is Selling a Health Club Membership Simple or Complicated?
By: Jim Thomas Jim Thomas’ Fitness Management & Consulting It’s always interesting to see the different ways health clubs across the country go about selling a membership. Most that struggle in the sales process have made the process overwhelming and complicated without even realizing it. Most that do well in the sales process seem to… Continue reading Is Selling a Health Club Membership Simple or Complicated?
