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Tag: loyalty program

Fulfilling Your Members’ “Customer Entitlement”

By: Pamela Farish-Ozoroski New Paradigm Partners The last fifteen years have been labeled the “Age of Customer Entitlement.” Consumers feel that businesses who value their patronage through reward and loyalty…
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By: Maria Parrella-Turco fitRewards More than 85 percent of the American population is involved in one or more loyalty programs, which means that loyalty programs are now a price of…
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