Tag: loyalty program

By: Pamela Farish-Ozoroski New Paradigm Partners The last fifteen years have been labeled the “Age of Customer Entitlement.” Consumers feel that businesses who value their patronage through reward and loyalty…

By: Maria Parrella-Turco fitRewards More than 85 percent of the American population is involved in one or more loyalty programs, which means that loyalty programs are now a price of…