By: Johnathan M. Hill, Esq. If you’ve ever been told that setting up company, be it a corporation or a limited liability company (LLC), would insulate you from personal liability, what you got was only part of the story. While it’s true that one of the major benefits of forming a corporation or limited liability… Continue reading ALTER-EGO LIABILITY DEMYSTIFIED Don’t Put Your Personal Assets at Risk
Have Your Gym Membership Sales Stalled?
By: Jim Thomas This is all too common. We receive a phone call from a club owner who indicates they need help with marketing. They don’t have enough people to talk to. Now, at a certain level, this may be true, but when you investigate further, you find they have cracks in their sales process… Continue reading Have Your Gym Membership Sales Stalled?
Click IT
By: Mary Craig Why should you use an email campaign to market yourself? Don’t we get enough junk mail in our inboxes these days? The answer is simple: They work! Of all of the online marketing tools available, email campaigns are one of the most cost effective, aggressive and efficient. Emails, as opposed to Search… Continue reading Click IT
Hal Hargrave and The Claremont Club
The Claremont Club has done a great job implementing Project Walk into their club. Watch to see how Hal Hargrave started the Be Perfect Foundation which has raised more than $2 million to help pay for others to have their vehicles adapted to their disabilities and receive the rehab they need. Check out the video… Continue reading Hal Hargrave and The Claremont Club
Stand Out from Your Competition
By: Connie Brown We know, as a club owner or manager, you are always looking for ways to differentiate yourself from the competition. Attracting new members is hard, keeping them is even harder. It takes a lot to retain a member with all the competition. At ABC Financial, the Club Marketing team is committed… Continue reading Stand Out from Your Competition
We’ve Entered A New Chapter in the Fitness Industry
What Do Recent Health Club And Fitness Industry Announcements And Transactions Mean? We’ve Entered A New Chapter As The Industry Reinvents Itself Around A Future With Awesome Potential By: Bryan O’Rourke In January of 2011 I wrote a blog post titled, “Has The Health Club Industry Reached Maturity ? It Has And That’s Not… Continue reading We’ve Entered A New Chapter in the Fitness Industry
Why Apps and Why Now?
By: Michael Scott Scudder Our newest recording (7 minutes): “Why apps and why now?” Excerpts from an online conversation with Kelly Sweeney, VP of Netpulse. Thought-provoking…informative. Just click this link to view/hear: http://www.anymeeting.com/tamcruunwgowi/E157DE878549. Password is mobiletech. If you also want the non-audio Powerpoint, click here.
Proven Methods for Prospects Follow-Up in your Gym
By: Jim Thomas Did you know that 80% of all gym membership sales are made within the 5th and 12th contact? Did you know the average membership sales rep only follows up 1 – 3 times? For those that don’t follow up, this is a BIG problem for Gym owners, for those that do,… Continue reading Proven Methods for Prospects Follow-Up in your Gym
The Zappos of the Fitness Industry
By: Melissa Knowels Stop me if you’ve heard this one before, “Oh, they’re like the Zappos of gyms.” “They’ve got a real Zappos approach to collections/customer service/memberships/personal training.” Everyone wants to be the next Zappos of their industry, but I’m not sure many people really know what that exactly means. You may want to… Continue reading The Zappos of the Fitness Industry