By: Connie Brown We know, as a club owner or manager, you are always looking for ways to differentiate yourself from the competition. Attracting new members is hard, keeping them is even harder. It takes a lot to retain a member with all the competition. At ABC Financial, the Club Marketing team is committed… Continue reading Stand Out from Your Competition
By: Jonathan M. Hill, Esq. New Years is a time for honest reflection and (hopefully) decisive action. As a health club owner, it’s easy to look at what you can and should be doing in 2015 to boost your profitability. What you’re probably less proactive about is what you can and should be doing… Continue reading Five Legal Pitfalls to Avoid in 2015
By: Michael Scott Scudder The term rose-colored glasses first surfaced in common language in the 1850’s and is generally attributed to English author Charles Dickens. It describes a person who has “…a cheerful, optimistic view of things, usually without a valid basis.” (Source: Random House Dictionary) Said another way, the term denotes a refusal… Continue reading Are We Looking at our Industry Through “Rose Colored Glasses”?
By: Will Phillips By the time you’re reading this, you should have had a great January sales season. Health clubs have solved this first challenge which is how to get people to join. The industry has also solved second challenge in creating beautiful, clean facilities chock-full of great exercise equipment, programming and training. Many clubs… Continue reading The Fourth Challenge in Health Clubs
Your locker rooms are sanitized and your towels are stocked. Your newest employee’s attendance record is perfect. And your quarterly membership reports are being generated easily and automatically. Did you pause – even for a moment – when thinking about whether the statements above describe your health club? If so, it may be time to… Continue reading How Health Club Management Software Can Make Reporting & Operations Less Painful