Stand Out from Your Competition

March 31, 2015


By: Connie Brown

We know, as a club owner or manager, you are always looking for ways to differentiate yourself from the competition. 

Attracting new members is hard, keeping them is even harder. It takes a lot to retain a member with all the competition.  At ABC Financial, the Club Marketing team is committed to offering cost effective marketing tools designed to help health clubs get members and keep them.  With that objective in mind, we are happy to offer an additional program designed to create member loyalty in a very unique way:  enabling members to reduce their membership dues without affecting your club’s bottom line.

ABC Financial has partnered with Billaway, the first rewards program of its kind that allows members to earn cash rebates from everyday shopping and then apply those rebates directly to their club membership bill.  The result to the member is a reduction in his or her out-of-pocket costs while your health club still collects 100% of the membership revenue.

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This unique membership rewards program is available to the 6,000 clubs served by ABC.  The clubs, in turn, are able to offer the program to their more than 4.5 million members throughout the United States.  The program enables members to convert qualified spending to cash rewards by shopping at more than 25,000 retail locations and 3,000 online websites such as CVS, Macy’s, Staples, Walmart, and Target.  Additionally, the program is easy to implement.

It goes without saying that most consumers appreciate the opportunity to save money on the bills they have to pay.  We view the Billaway program as one more way to enhance your relationship with your members and differentiate your club from the competition.

If you would like to learn more about the Billaway program, please contact:

Connie Brown at