By: Pamela Farish-Ozoroski New Paradigm Partners The last fifteen years have been labeled the “Age of Customer Entitlement.” Consumers feel that businesses who value their patronage through reward and loyalty programs are those who deserve their repeated business. Just ask yourself how many rewards program you’re a part of and how it effects your shopping… Continue reading Fulfilling Your Members’ “Customer Entitlement”
Author: Gabriel Motta
KidCheck Children’s Check-In Integrates with ABC Financial’s DataTrak Software
KidCheck, Inc. announced its secure children’s check-in solution now integrates with ABC Financial, a leading provider of health and fitness software management solutions. This integration allows gyms and fitness centers to quickly and automatically sync member ID data from ABC Financial with the children’s check-in information through KidCheck. This allows for validation of member payment… Continue reading KidCheck Children’s Check-In Integrates with ABC Financial’s DataTrak Software
Celebrate June as Men’s Health Month
June is Men’s Health Month. What is your gym doing to promote it? This is the time to recognize healthful living and everyday activities that can help men prevent medical problems and improve fitness. Remind your management and staff to celebrate June as Men’s Health Month. It can help increase member loyalty and encourage them… Continue reading Celebrate June as Men’s Health Month
Why Outsourced Billing Works
One reason entrepreneurs open a health club is because they want to help people be physically fit. But sometimes even customers with the best intentions are unable to pay their monthly bills on time. This can have an adverse effect on the health club. When it’s persistent, it can eventually put the company out of… Continue reading Why Outsourced Billing Works
Nikki Roe
Nikki began her career in the fitness industry 10 years ago, selling memberships in a fitness center on Cape Cod, MA. That job introduced her to a traveling consulting and seminar company, where she spent 3 years and forged her relationships with the team at ABC. In 2007 when she began working for ABC, her… Continue reading Nikki Roe
Control Access To Your Clubs Data With Report Security
By: ABC Internal Training Department One of the many benefits of using DataTrak is the ability to edit and run reports. Would you like to see a list of all active members by their join date? There is a report for that. Would you like a list of prospects in mailing label format? There is… Continue reading Control Access To Your Clubs Data With Report Security
How NOT to Conduct a Sales Meeting
By: Jim Thomas Jim Thomas’ Fitness Management & Consulting As I travel the country and have the opportunity to sit in on numerous sales meetings, I have noticed an all too common occurrence in health clubs… the majority of the club sales staff have a genuine dislike for the meetings. Most health club salespeople don’t… Continue reading How NOT to Conduct a Sales Meeting
Loyalty…Smoyalty
By: Maria Parrella-Turco fitRewards More than 85 percent of the American population is involved in one or more loyalty programs, which means that loyalty programs are now a price of doing business and cannot be ignored. Large businesses have discovered that point banking loyalty programs are the best way to drive consumer behavior. The ability… Continue reading Loyalty…Smoyalty
Increase Membership with These 3 Marketing Tips
When it comes to running a successful health club, increasing your membership base is the name of the game. Unfortunately, many health clubs limit their marketing plans to basic referral programs and mailbox flyers. If you’re interested in expanding your gym’s membership base, mastering these three smart strategies will have a huge impact on your… Continue reading Increase Membership with These 3 Marketing Tips