The Reality Check Your Fitness Business Needs: What the Data Actually Says About Survival

By Lee Robinson, VP of Sales, ABC Fitness  We need to talk. I spent three days at T10 this past September, sitting across from gym owners, studio operators, and franchise executives who are all asking the same question: “What in the world is actually happening in our industry?” The answer isn’t what most people want… Continue reading The Reality Check Your Fitness Business Needs: What the Data Actually Says About Survival

Healthier Habits, Stronger Team: Inside the Best Life Games Wellness Challenge 

What if you could sleep better, feel better, and connect with your colleagues through self-care and active living?  When brainstorming ways to inspire wellness and connection among our team in 2024, we decided to pursue something new: a summer challenge powered by our very own ABC Trainerize app; inspired by our Best Life corporate value.… Continue reading Healthier Habits, Stronger Team: Inside the Best Life Games Wellness Challenge 

Data-Driven Success: How Analytics Are Reshaping the Future of Fitness in 2025 

By Lee Robinson, VP of Sales, ABC Fitness  Bottom Line Up Front: The fitness industry is experiencing a digital transformation powered by data analytics, with the global wellness economy reaching $6.3 trillion in 2023 and forecast to hit $9 trillion by 2028. For fitness operators, success now depends on leveraging member data, optimizing billing strategies,… Continue reading Data-Driven Success: How Analytics Are Reshaping the Future of Fitness in 2025 

FAQs: ABC Ignite & DXFactor Partnership

#1: What is this platform used for? This is a self-service digital tool that allows gym members to cancel or freeze their membership online. It provides automated workflows, offers to retain members, and administrative dashboards for managing and reviewing requests. Read More: DXFactor: ABC Ignite’s Secret to Maximizing Gym Member ROI #2: What features does… Continue reading FAQs: ABC Ignite & DXFactor Partnership

DXFactor: ABC Ignite’s Secret to Maximizing Gym Member ROI

In the fitness industry, if there is one thing that is inevitable, it’s member cancellations. They are part of the industry, and they can cause conflict between fitness business owners and their members. Members want to be able to quickly cancel their membership without any hassle or contract objections and owners want to keep members… Continue reading DXFactor: ABC Ignite’s Secret to Maximizing Gym Member ROI

The Reporting Wake-Up Call Every Gym Owner Needs 

By Lee Robinson, VP of Sales, ABC Fitness  The fitness industry is in the middle of a massive shift. Over the past 12 months, I’ve talked with industry titans like Eddie Tock, Debra Strougo, Julie Cartwright, and Garrett Marshall. They all see the same thing coming: consolidation.  We’re not just talking about it anymore –… Continue reading The Reporting Wake-Up Call Every Gym Owner Needs