The fitness franchise industry presents incredible opportunities, but the reality of opening a new business can be stark: only about 35% of new businesses in the United States survive their first 10 years.  This is not because owners lack passion, but because they lack the right systems, planning, and positioning. Franchising tells a different story.… Continue reading 5 Traits of Successful Fitness Franchises

By Lee Robinson, VP of Sales, ABC Fitness  We’re heading into 2026, and operators everywhere are already focused on how to hit Q1 targets. But the reality is simple: a gym becomes more profitable in just a few ways.  You grow your membership base.  You raise prices.  You improve retention.  Or you reduce costs—rent, salaries,… Continue reading Winning on Price Action in 2026: The Playbook for Margin, Membership, and Momentum

Every year brings its own surprises, but 2025 was a turning point that the fitness industry did not expect. Economic turbulence, shifting consumer behavior, new payment realities, the rise of GLP-1 medications, and the explosion of mobile-first everything. Yet through all of it, fitness didn’t slow down. In our latest webinar, leaders Junae Barnhart, Khal… Continue reading State of Fitness 2026: What the Data Really Says About the Year Ahead

Read the blog to learn the four key themes the best fitness clubs have in common that contribute to building an outstanding culture.

By Lee Robinson, VP of Sales, ABC Fitness  Most fitness operators focus on the wrong metrics. They obsess over membership numbers while ignoring the operational details that determine whether those memberships actually generate sustainable revenue.  After analyzing payment and operational data from 40 million members across 30,000 locations, I can tell you exactly where your… Continue reading The Hidden Revenue Leaks Killing Your Fitness Business (And the Data-Driven Fixes That Actually Work)

The Challenge: Too Many Tools, Too Little Time  When SETS Hybrid Training founder Anthony Kapasakis started his first bootcamp twelve years ago, he couldn’t have imagined how fast things would grow. What began as outdoor workouts with a few friends snowballed into packed sessions, then multiple studios, and eventually, a thriving franchise network with more… Continue reading How SETS Hybrid Training Scaled a Community-Driven Franchise with ABC Glofox

The fitness industry is changing fast, and AI is leading the charge, shaping how we work, plan, and communicate.  That was the focus of ABC Fitness’s webinar, The Intelligent Fitness Operator: Thriving in the Age of AI. The session brought together ABC Fitness leaders from marketing, business, strategy, and sales. Together, they explain how AI… Continue reading The Intelligent Fitness Operator: Thriving in the Age of AI

Growth hacking for fitness business owners in 2025 means finding creative, low-cost ways to attract and retain members. One of the most important metrics to track in this pursuit is your “cost per lead“. This metric tells you exactly how much you’re spending to acquire each potential member. When you know how to calculate cost… Continue reading Growth Hacks for Gyms: 7 Proven Ways to Lower Your Cost Per Lead

In a fitness world that’s always changing, one truth stands firm: belonging matters more than ever. The latest ABC Fitness Wellness Watch report—“The Power of Belonging: How Community Is Redefining Fitness”—explores how connection, community, and technology are transforming member engagement and reshaping what it means to be “fit.” What Is ABC Fitness Wellness Watch? Each… Continue reading The Power of Belonging: How Community Is Redefining Fitness