A positive work culture is crucial for the success and overall well-being of your health club. When your employees feel valued, motivated, and supported, they are more likely to deliver exceptional service to your members, and you will feel the impact of this in both your member acquisition and member retention. In this blog post,… Continue reading 5 Ways to Create a Positive Work Culture at Your Health Club

At IHRSA this year, I was excited to unveil ABC Fitness’ striking new corporate identity along with details of how we plan to better serve various segments of the fitness industry through distinct yet integrated and complementary platforms – ABC IGNITE, ABC GLOFOX, ABC EVO, and ABC TRAINERIZE.  At the time, I spoke of our… Continue reading Book, Buy, Train – A New Trainerize/Glofox Integration Brings First of a Kind Solution to Boutique Studios and Gyms

Being a gym owner or operator can be lonely at times. There’s constant pressure and a need to be on top of day-to-day functions, such as managing revenue, costs, staff, facility maintenance, member experience, and competition while simultaneously planning for long-term growth. Smooth operations are key to the success of any fitness club business, and… Continue reading A Gym Growth Expert at Your Fingertips

Summer is the perfect time for people to focus on their fitness goals and commit to a healthier lifestyle. As the temperature rises, many individuals are eager to shed those extra pounds, tone their muscles, or simply improve their overall well-being. This presents club owners and operators with a fantastic opportunity for gaining more members… Continue reading 5 Effective Strategies for Gaining More Members in the Gym During the Summer Season

For 50 years, Les Mills has been creating the world’s best workouts, some you may already provide in your club. With the announcement of our partnership with Les Mills, you can use your club branded app, powered by IGNITE Engagement, to offer improved member experiences in and outside of your club. But what real value… Continue reading Premium Membership Experiences with Les Mills On-demand Content

According to our recent market research, gym memberships are among the last things that fitness consumers are willing to give up in times of economic hardship. In fact, 46% of those surveyed – yes, almost half! – said they would absolutely not give up their club or studio membership if the economic situation were to… Continue reading Why Gym Memberships are Here to Stay: Leveraging the Resilience of Fitness Consumers

The world of fitness is evolving at an incredible pace, with new technologies emerging constantly. One of the most exciting developments recently is how artificial intelligence (AI) is revolutionizing the way fitness clubs are run. While the idea of AI running a club almost single-handedly may seem far-fetched, the reality is that AI can already… Continue reading Can AI Now Run Your Fitness Club?

Are you a gym owner looking to attract new members without spending a fortune on marketing? As the fitness industry becomes increasingly competitive, finding cost-effective ways to promote your gym is more important than ever. Luckily, there are several strategies you can use to increase gym traffic without breaking the bank. In this post, we’ll… Continue reading Increase Gym Traffic Without Touching Your Marketing Budget