The fitness industry is changing fast, and AI is leading the charge, shaping how we work, plan, and communicate. 72% of business leaders say it will be their most significant competitive advantage in the next decade. ABC Fitness’s latest webinar, The Intelligent Fitness Operator: Thriving in the Age of AI, brought together industry leaders to… Continue reading The Intelligent Fitness Operator: Thriving in the Age of AI

Growth hacking for fitness business owners in 2025 means finding creative, low-cost ways to attract and retain members. One of the most important metrics to track in this pursuit is your “cost per lead“. This metric tells you exactly how much you’re spending to acquire each potential member. When you know how to calculate cost… Continue reading Growth Hacks for Gyms: 7 Proven Ways to Lower Your Cost Per Lead

In a fitness world that’s always changing, one truth stands firm: belonging matters more than ever. The latest ABC Fitness Wellness Watch report—“The Power of Belonging: How Community Is Redefining Fitness”—explores how connection, community, and technology are transforming member engagement and reshaping what it means to be “fit.” What Is ABC Fitness Wellness Watch? Each… Continue reading The Power of Belonging: How Community Is Redefining Fitness

By Lee Robinson, VP of Sales, ABC Fitness  Most enterprises are piloting AI, but only a minority translate spend into measurable ROI. MIT research shows that about 95% of generative AI pilot programs are failing, with only 5% achieving rapid revenue acceleration. For gym operators, the lesson is clear: start with data and workflows, then… Continue reading Fortune 500 AI Reality Check: Why Gym Operators Must Fix the Plumbing Before Buying the Tools

What if you could sleep better, feel better, and connect with your colleagues through self-care and active living?  When brainstorming ways to inspire wellness and connection among our team in 2024, we decided to pursue something new: a summer challenge powered by our very own ABC Trainerize app; inspired by our Best Life corporate value.… Continue reading Healthier Habits, Stronger Team: Inside the Best Life Games Wellness Challenge 

#1: What is this platform used for? This is a self-service digital tool that allows gym members to cancel or freeze their membership online. It provides automated workflows, offers to retain members, and administrative dashboards for managing and reviewing requests. Read More: DXFactor: ABC Ignite’s Secret to Maximizing Gym Member ROI #2: What features does… Continue reading FAQs: ABC Ignite & DXFactor Partnership