The Pilates trend reflects the current shift towards low-impact movement, longevity, and recovery. In 2024, Pilates was considered the #1 workout worldwide, with bookings up 84% from the previous year.  Pilates also presents an opportunity to push fitness club innovation forward, encouraging operators to rethink how they use space, design classes, and deliver value. For… Continue reading How Fitness Clubs Can Join in on the Pilates Trend

The fitness franchise industry presents incredible opportunities, but the reality of opening a new business can be stark: only about 35% of new businesses in the United States survive their first 10 years.  This is not because owners lack passion, but because they lack the right systems, planning, and positioning. Franchising tells a different story.… Continue reading 5 Traits of Successful Fitness Franchises

By Lee Robinson, VP of Sales, ABC Fitness  We’re heading into 2026, and operators everywhere are already focused on how to hit Q1 targets. But the reality is simple: a gym becomes more profitable in just a few ways.  You grow your membership base.  You raise prices.  You improve retention.  Or you reduce costs—rent, salaries,… Continue reading Winning on Price Action in 2026: The Playbook for Margin, Membership, and Momentum

Every year brings its own surprises, but 2025 was a turning point that the fitness industry did not expect. Economic turbulence, shifting consumer behavior, new payment realities, the rise of GLP-1 medications, and the explosion of mobile-first everything. Yet through all of it, fitness didn’t slow down. In our latest webinar, leaders Junae Barnhart, Khal… Continue reading WATCH: What 2025 Taught Us: Building Smarter, Stronger Fitness Businesses in the Year Ahead

Read the blog to learn the four key themes the best fitness clubs have in common that contribute to building an outstanding culture.

By Lee Robinson, VP of Sales, ABC Fitness  Most fitness operators focus on the wrong metrics. They obsess over membership numbers while ignoring the operational details that determine whether those memberships actually generate sustainable revenue.  After analyzing payment and operational data from 40 million members across 30,000 locations, I can tell you exactly where your… Continue reading The Hidden Revenue Leaks Killing Your Fitness Business (And the Data-Driven Fixes That Actually Work)

The fitness industry is more competitive than ever before. There are over 93,000 health clubs in the United States alone (as of May 2025) vying for members. With new boutique studios and budget gyms entering the market, understanding what is competitive advantage has become essential to standing out. While this may seem daunting, competition isn’t… Continue reading How to Gain a Competitive Advantage in the Fitness Industry in 2026 and Beyond

The Challenge: Too Many Tools, Too Little Time  When SETS Hybrid Training founder Anthony Kapasakis started his first bootcamp twelve years ago, he couldn’t have imagined how fast things would grow. What began as outdoor workouts with a few friends snowballed into packed sessions, then multiple studios, and eventually, a thriving franchise network with more… Continue reading How SETS Hybrid Training Scaled a Community-Driven Franchise with ABC Glofox