By Lee Robinson At the Fitness Technology Summit in Washington, D.C. this month, I joined a panel titled “The Member Has Changed. Have You?” alongside Tom Lapcevic, Executive Chairman of ROR Partners and former CMO of 24 Hour Fitness; Brent Potter, Senior Director at Purpose Brands, who leads 43 Anytime Fitness and Orangetheory locations; and… Continue reading The Member Has Changed. Most Operators Are Still Selling to the Old One. 

Recreation center management software brings memberships, billing, check-in, scheduling, member communication, and reporting into one system. Staff work from a single source of truth instead of a stack of disconnected tools, and the recurring revenue that keeps the doors open is protected at every step. The stakes are significant. According to NRPA’s 2026 Agency Performance… Continue reading Recreation Center Management Software: What Membership-Driven Rec and Community Centers Need

Gym ownership costs go well beyond membership dues and equipment. Between buildout, staffing, insurance, software, and the working capital it takes to survive the ramp-up period, the real price tag and the shape of that cost structure shifts a lot depending on your gym type, size, and number of locations. This guide breaks down what… Continue reading The Cost of Owning a Gym in 2026: a Full Breakdown

Search “athletic management software” and most of what comes back is built for a different buyer entirely: school athletic departments managing eligibility, compliance, and athlete health records. That is not what this article is about. This guide is for the operator running courts, fields, pools, or racquet programming, tennis, pickleball, padel, across more than one… Continue reading Athletic Management Software: What Multi-Space and Racquet-Sport Operators Actually Need

Most gym membership management software content and most vendors are built for a single location. But the checklist changes a lot once you’re operating a dozen-plus. That’s what this piece is for: to help the operator evaluate what actually breaks at scale and what to require from a system before signing. What Counts as Membership… Continue reading Gym Membership Management Software: What Multi-Location Operators Need

A VP of Operations or COO runs a gym management software price comparison for one real reason: what will this cost across every location, once fees, add-ons, and processing stack up? Most published gym management software pricing targets a single boutique location. Think one gym, one owner, one set of active members. That works for… Continue reading How Much Does Gym Management Software Cost? 2026 Pricing Guide

Spotify just became a fitness company and nobody in fitness noticed I opened Spotify this morning to build a playlist before a HYROX session. I found a Peloton stretching class instead. Ten minutes. No upcharge. Sitting right there next to my music like it had always been there. I did the whole thing, because apparently… Continue reading Spotify just became a fitness company and nobody in fitness noticed

In July 2026, ABC Fitness acquired Replify, an agentic AI platform already trusted by shared customers including Gold’s Gym, UFC Gym, and Club 24. That acquisition is now live inside ABC Ignite and ABC Glofox as ABC AI Agents, and it’s the clearest example yet of what “AI for gyms” actually means in practice. This… Continue reading AI for Gyms: Practical Ways to Automate Sales, Service, and Billing in 2026

Your staff has working hours. Your members won’t always have questions within them. They spot an unexpected charge at 9 pm and want to know what happened. You want them to use your services whenever it suits them, but getting help should be just as easy. Across multiple locations, providing that support consistently takes more… Continue reading Keeping Gym Members Engaged Without Adding Headcount: AI’s Role in Fitness Communication