In the fitness industry, if there is one thing that is inevitable, it’s member cancellations. They are part of the industry, and they can cause conflict between fitness business owners and their members. Members want to be able to quickly cancel their membership without any hassle or contract objections and owners want to keep members… Continue reading DXFactor: ABC Ignite’s Secret to Maximizing Gym Member ROI
The Reporting Wake-Up Call Every Gym Owner Needs
By Lee Robinson, VP of Sales, ABC Fitness The fitness industry is in the middle of a massive shift. Over the past 12 months, I’ve talked with industry titans like Eddie Tock, Debra Strougo, Julie Cartwright, and Garrett Marshall. They all see the same thing coming: consolidation. We’re not just talking about it anymore –… Continue reading The Reporting Wake-Up Call Every Gym Owner Needs
From Personalization to Privacy: CEO Bill Davis Talks AI, Growth, and the Future of Wellness on ATFW
All Things Fitness and Wellness host Krissy Vann talks to CEO Bill Davis about how technology, data, and evolving member expectations are reshaping the global fitness industry.
Engaging Female Fitness Consumers: A Women in Tech Panel from Athletech
The Women in Tech panel, which included Melissa Knowles of ABC Fitness, discussed going beyond stereotypical marketing tropes to thoughtfully engage with – and retain – female fitness consumers.
Everything You Missed at Our Mobile-First Advantage Webinar
Expert panelists from MyFitnessPal and EGYM share industry expertise on how wearables and AI are transforming gym member experiences and how mobile-first strategies will drive ROI in 2025.
Why We Still Need the PHIT Act
Our CEO Bill Davis shares about how we are standing with the Health and Fitness Association to support more affordable access to fitness through the PHIT Act. Recently, the Senate removed a key provision from the latest budget reconciliation package – the Personal Health Investment Today (PHIT) Act, which would have allowed Americans to use… Continue reading Why We Still Need the PHIT Act
Mobile Habits: Acquisition or Retention?
By Lee Robinson, VP of Sales, ABC Fitness In my conversations with gym owners across the country, there’s one thing they’re all passionate about: driving better results for their members. But here’s what I discovered when I dug deeper – there’s a fundamental disconnect happening right under our noses. Most owners are thinking about member… Continue reading Mobile Habits: Acquisition or Retention?
Why Mobile Will Define the Future of Fitness – And Why the Smart Operators Are Moving Now
By Lee Robinson, VP of Sales, ABC Fitness Recently, I’ve been on the road – visiting clubs, speaking at events like HFA, and hosting intimate strategy sessions at our VIP gatherings. I’ve also spent time in the field with reps across the U.S., meeting operators where they are. One recurring theme in nearly every conversation? … Continue reading Why Mobile Will Define the Future of Fitness – And Why the Smart Operators Are Moving Now
Commerce 101: The New State of Billing and Payments in the Fitness Industry
Fitness business owners have one core focus in their business: revenue. If your payment structure or billing capabilities are not up to standard, members will leave for another fitness provider. Apple and Google Pay, HFAs, FSAs, Neowallets, and a rise in employer-subsidized payments makes it vital that you are providing a modern, low-touch payments experience… Continue reading Commerce 101: The New State of Billing and Payments in the Fitness Industry