By Lee Robinson I played D1 football. I’ve been in gyms my entire life. And I’ve been in the fitness industry for 20 years. So when I tell you that what I’m seeing right now in terms of consumer behavior is unlike anything I’ve experienced, I need you to hear me on this.  The generation walking through your front door right now doesn’t think about fitness the… Continue reading They’re Not Joining Your Gym for a New Year’s Resolution: They’re Joining Because Fitness Is Their Healthcare

By Lee Robinson I’ve spent 20 years in the fitness industry. I’ve watched recessions come and go. I’ve watched operators panic during COVID and rebuild after. But what I’m watching right now is something different from anything I’ve seen — and most gym owners don’t even know it’s happening.  We’re in a K-shaped economy. Not a recession. Not a recovery. A split.  If you’re not familiar with the term, here’s the picture: imagine… Continue reading Built for Operators: The Gym Economics Series: The K-Shaped Economy Is Real — And It’s Already Reshaping Your Gym

The Wellness Watch Report is ABC Fitness’s ongoing look at the data behind member behavior, retention, and engagement, refreshed with every new edition. Each report draws on proprietary platform data from 30,000+ fitness businesses and 40 million members, paired with year-over-year consumer research, so the numbers reflect what’s actually happening on the gym floor and… Continue reading Wellness Watch Report: The Latest Fitness Industry Data on Member Behavior & Retention

Every member who walks out the door takes more than just revenue with them; they take momentum, community energy, and future referrals. Attrition doesn’t just hurt your bottom line. It drains staff morale, weakens member engagement, and damages your reputation. And with new customer acquisition costing five times more than retention, keeping members is the… Continue reading How Enterprise Gyms Cut Attrition with Smart Member Communication Cadences 

Late or missed payments might seem minor, but across hundreds or thousands of memberships, they can add up to tens of thousands in lost revenue each year. The longer a payment goes uncollected, the harder it becomes to recover. Our automated billing system already collects 2-3% more revenue on average by retrying failed payments intelligently… Continue reading How a Collections ROI Calculator Can Boost Your Bottom Line

The Pilates trend reflects the current shift towards low-impact movement, longevity, and recovery. In 2024, Pilates was considered the #1 workout worldwide, with bookings up 84% from the previous year.  Pilates also presents an opportunity to push fitness club innovation forward, encouraging operators to rethink how they use space, design classes, and deliver value. For… Continue reading How Fitness Clubs Can Join in on the Pilates Trend

The fitness franchise industry presents incredible opportunities, but the reality of opening a new business can be stark: only about 35% of new businesses in the United States survive their first 10 years.  This is not because owners lack passion, but because they lack the right systems, planning, and positioning. Franchising tells a different story.… Continue reading 5 Traits of Successful Fitness Franchises

By Lee Robinson, VP of Sales, ABC Fitness  We’re heading into 2026, and operators everywhere are already focused on how to hit Q1 targets. But the reality is simple: a gym becomes more profitable in just a few ways.  You grow your membership base.  You raise prices.  You improve retention.  Or you reduce costs—rent, salaries,… Continue reading Winning on Price Action in 2026: The Playbook for Margin, Membership, and Momentum