Year: 2012

Seems like it was only yesterday that health clubs across the country were filled with eager fitness enthusiasts ready to get their healthy lifestyle grooves on. Yet as is the way of the health club business, March arrives with its drop outs and worse yet, dues skippers. But you can’t blame delinquencies on March. Industry… Continue reading How Health Club Software Can Release You From The Delinquency Doldrums

While you still may be in the health club nirvana of New Year’s resolutions and all the new members they’ve brought to your club, the challenge in the coming months will be how to keep all those enthusiastic new members – a task that can be easy to manage with health club software. Of course,… Continue reading 4 Health Club Software Member Retention Tips

With the turn of the New Year, the opportunities for health clubs to collect new members abound. 58% of Americans under 45 and 34% of Americans older than 45 make resolutions with one of the top being to get fit and/or lose weight (USC School of Social Work Infographic). So, it’s obvious there’s no time… Continue reading Online Gym Membership Tips To Make 2012 Your Best Membership Year Ever

Need a new way to connect with prospects and draw them into your fitness club? While membership drives at your location hold high value for member recruitment, the cutting edge leaders of the health club industry are putting their gym software and their creativity to work to create killer social media membership drives. This social… Continue reading Use Gym Software For Social Media Membership Drive

If you haven’t considered your health club membership recruitment process as a business sales funnel, it’s time to change your thinking. The top-performing clubs not only have the best health club software, fitness programs, staff and facilities, they also understand that gaining new members can only happen when you effectively find leads and convert them… Continue reading 5 Tips For Managing The Health Club Prospect Funnel

If you were to ask your members which parts of your health club made their fitness experience the most pleasurable, you most likely wouldn’t hear raves about your equipment maintenance or housekeeping schedules at the top of their list. However, the daily details your club management software controls are integral to an overall positive experience… Continue reading Make Members Happy With Your Health Club Management Software

By: Jim Thomas Jim Thomas’ Fitness Management & Consulting Some successful health club owners believe they are a success because of some type of instinctive understanding of the business. With this thought process, many begin to believe since they have done it once; it will be easy to do it again and again. Many times… Continue reading Do You Have Success Apathy in Your Health Club

It happens every year. Thousands of people join a gym in hopes of fulfilling their New Year’s resolutions of losing weight and getting in shape. Unfortunately for them, and you, a large percentage of those new members stop working out around February and March and don’t come back until the next January. So how do… Continue reading Member Retention Tips: Avoid Annual Member Drop-Out

By: Sal Corrente Regional Sales Director It’s that time of the year. The time of year so many health club operators have been waiting for – ‘the busy season’. For many, it’s the make or break time that you rely on to drive your membership numbers up to a level that provides growth and profitability… Continue reading The New Customer Experience