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The Power of Questions in the Health Club Sales Process

By: Jim Thomas Jim Thomas’ Fitness Management & Consulting Sales training participants in our workshops often ask how they can better control the membership sales process. Although many have been trained to spend the majority of their time talking about their club features and programs’ believing that telling is selling… it is an ineffective approach.… Continue reading The Power of Questions in the Health Club Sales Process

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How to Outlast, Outsell and Beat Your Health Club Competition

By: Jim Thomas Jim Thomas’ Fitness Management & Consulting Health Club owners nationwide are always facing more and more competition. I can’t think of a single health club client of ours for whom competitive marketing and salesmanship isn’t a top priority. As a health club owner, your greatest achievement will lie in trumping the fitness… Continue reading How to Outlast, Outsell and Beat Your Health Club Competition

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Common Mistakes Made By Inexperienced Health Club Sales Staff

By: Jim Thomas Fitness Management & Consulting In working with health clubs across the country, we have found many facilities with new or inexperienced salespeople. Or front desk staff doing the selling. Health club owners continually ask how to get these new sales people to be more effective in selling memberships. They often ask, “Why… Continue reading Common Mistakes Made By Inexperienced Health Club Sales Staff