Every member who walks out the door takes more than just revenue with them; they take momentum, community energy, and future referrals. Attrition doesn’t just hurt your bottom line. It drains staff morale, weakens member engagement, and damages your reputation. And with new customer acquisition costing five times more than retention, keeping members is the… Continue reading How Enterprise Gyms Cut Attrition with Smart Member Communication Cadences 

Late or missed payments might seem minor, but across hundreds or thousands of memberships, they can add up to tens of thousands in lost revenue each year. The longer a payment goes uncollected, the harder it becomes to recover. Our automated billing system already collects 2-3% more revenue on average by retrying failed payments intelligently… Continue reading How a Collections ROI Calculator Can Boost Your Bottom Line

The Pilates trend reflects the current shift towards low-impact movement, longevity, and recovery. In 2024, Pilates was considered the #1 workout worldwide, with bookings up 84% from the previous year.  Pilates also presents an opportunity to push fitness club innovation forward, encouraging operators to rethink how they use space, design classes, and deliver value. For… Continue reading How Fitness Clubs Can Join in on the Pilates Trend

The fitness franchise industry presents incredible opportunities, but the reality of opening a new business can be stark: only about 35% of new businesses in the United States survive their first 10 years.  This is not because owners lack passion, but because they lack the right systems, planning, and positioning. Franchising tells a different story.… Continue reading 5 Traits of Successful Fitness Franchises

By Lee Robinson, VP of Sales, ABC Fitness  TL;DR A gym membership pricing strategy needs a three-tier model, a checkout fix, and a 30-day plan. In reality, a gym can only become more profitable in just a few ways: For big-box gyms, the real question is: Where can you reliably capture 1–2% improvement every quarter?… Continue reading Gym Membership Pricing Strategy: A 30-Day Playbook for Margin, Retention and Growth

Every year brings its own surprises, but 2025 was a turning point that the fitness industry did not expect. Economic turbulence, shifting consumer behavior, new payment realities, the rise of GLP-1 medications, and the explosion of mobile-first everything. Yet through all of it, fitness didn’t slow down. In our latest webinar, leaders Junae Barnhart, Khal… Continue reading State of Fitness 2026: What the Data Really Says About the Year Ahead

Read the blog to learn the four key themes the best fitness clubs have in common that contribute to building an outstanding culture.

By Lee Robinson, VP of Sales, ABC Fitness  Most fitness operators focus on the wrong metrics. They obsess over membership numbers while ignoring the operational details that determine whether those memberships actually generate sustainable revenue.  After analyzing payment and operational data from 40 million members across 30,000 locations, I can tell you exactly where your… Continue reading The Hidden Revenue Leaks Killing Your Fitness Business (And the Data-Driven Fixes That Actually Work)