The new year brings with it a surge of motivation, optimism, and goal-setting. Which makes it one of the most important sales periods of the year for gym owners like you. Because, after the indulgence of the holiday season, many people are ready to recommit to their health.  And for gyms, this presents a huge… Continue reading 10 Ways to Increase Gym Membership Sales In 2026

Owning a gym can be an exhilarating and rewarding business venture for fitness enthusiasts, entrepreneurs, or those with a passion for promoting a healthy lifestyle. It provides individuals with the opportunity to help others achieve their fitness goals, build a community around health and wellness, all while being their own boss. However, while the appeal… Continue reading The True Cost of Opening (and Operating) a Gym

Running a successful gym takes more than just having top facilities, great training programs, and awesome staff. You also need gym marketing strategies to attract (and keep) members. But where should you start when putting together an effective marketing strategy for your gym? What tactics across which channels should you focus on? And how can… Continue reading Gym Marketing Strategies That Work

Running a successful gym or fitness center requires mastering many moving parts. Between managing memberships, classes, equipment, and staff, it’s easy to get overwhelmed with operational tasks.  This is especially true when it comes to billing and collecting membership dues. Between managing memberships, missed payments, expired cards, and late accounts, it’s easy for your staff… Continue reading What is Full Service Billing and What are the Benefits?

The holiday season is right around the corner, and gyms across the country are gearing up for the busiest time of the year. From Black Friday through New Year’s Eve, gyms have an opportunity to gain an influx of new members. This is the perfect time to run gym promotions to attract new members—and reward… Continue reading Gym Promotions for the Holiday Season (Black Friday and Cyber Monday)

In today’s demanding fitness market, gym owners continually strive to deliver the best gym products and services to their members. Beyond being just a place to break a sweat, gym-goers seek value, quality, and memorable experiences. Understanding these preferences can help you make informed choices and create a more satisfying gym experience. By understanding the… Continue reading Six Essential Gym Products and Services Members Want

Your gym layout is one of the most important factors in determining the success of a gym business. A well-designed gym layout will maximize space utilization, improve customer satisfaction, and generate more revenue. A poorly designed gym layout, on the other hand, can lead to wasted space, frustrated customers, and lost profits. When it comes… Continue reading Is Your Gym Designed to Make Money?

Here, our CEO Bill Davis shares his thoughts on how to best attract the Gen Z generation: the new driving force of the fitness industry. In the ever-evolving landscape of the fitness industry, it is imperative that we stay attuned to the changing preferences and demands of consumers. Today, I want to shed light on… Continue reading How To Win with Gen Z:  Embrace Digital Native Lifestyle and Celebrate Individuality