“Buy one membership, get the second half off with our summer family plan.” “One month free with a three month membership!” “50% off all summer membership dues!” Health clubs can come to dread the summer months, a time when memberships slide as social calendars fill, vacations commence or outside exercise beckons. An understandably common advertising… Continue reading Achieve Club Membership Retention Without Lower Rates
Author: Gabriel Motta
Member Outreach Means Health Club Membership Retention
It’s much easier – and much more inexpensive – to keep current members coming back to your health club than it is to recruit new ones. Everyone at ABC Financial, and each of us that contribute to this blog, are aware of this basic membership retention truth. We are also aware of how frightening it… Continue reading Member Outreach Means Health Club Membership Retention
5 Health Club Programs Built For Summer Membership Retention
What is it that causes health club membership retention rates to dip in the summer – higher dues, fewer programs offered – or just that general summer feeling? Unfortunately, there’s not much we can do to combat the latter. Price and programs, on the other hand, is a different story. In an earlier post, I… Continue reading 5 Health Club Programs Built For Summer Membership Retention
Lee Bates
Lee Bates has been a member of the ABC Financial family since April 2010. He has served as a Care Center Supervisor, Operations Manager in Professional Services and currently as the Data Operations Manager. He is a war veteran and has experience in the telecommunications industry with an emphasis in marketing and product placement. Lee… Continue reading Lee Bates
Does Your Health Club Show the Warning Signs of Trouble
By: Jim Thomas Jim Thomas’ Fitness Management & Consulting I was speaking with a health club owner recently. He was thinking of making a change in club management. In meeting with him, he mentioned that sales had stalled, expenses were going up and there seemed to be some complacency in key positions. Of course, one… Continue reading Does Your Health Club Show the Warning Signs of Trouble
Retention Takes Action
By Richard Ekstrom Retention Management Retention issues in our industry often receive front-page headlines but routinely get pushed to back page status when it comes to taking action. Below is a typical, and very important, message that many clubs convey to their members: “I know it takes time to develop a habit and I know… Continue reading Retention Takes Action
Usability Separates Top Performing Health Club Software from the Rest
“Usability: the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.” International Organization of Standardization ISO We may not include the word usability in our everyday discussions but the concept of the word is a factor in nearly… Continue reading Usability Separates Top Performing Health Club Software from the Rest
5 Ways Health Club Software Can Help Reduce Delinquencies at Multi-Facility Clubs
Health club managers of multi-facility clubs have enough on their plates without having to worry about delinquent payments. The good news is that the best health club software can reduce delinquencies in a number of ways. Previously, we discussed how clubs can reduce delinquencies and briefly mentioned a few issues health club software can help… Continue reading 5 Ways Health Club Software Can Help Reduce Delinquencies at Multi-Facility Clubs
Trust The Health Club Billing Dance To A Seasoned Partner
It’s the dance that keeps your health club fit and moving forward. But if the steps aren’t done correctly – it can become a waste of time, energy and dollars. No, we’re not talking about Zumba. We’re talking about health club billing. And just like your Zumba classes will run far more smoothly with an… Continue reading Trust The Health Club Billing Dance To A Seasoned Partner