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5 Benefits of Joining a Gym

By: Ali Adcock It all starts with a goal. Whether it’s to lose weight, become more active, join group fitness classes, improve flexibility, or even finish a 5k, everyone has at least one goal in mind when joining a gym. Though there are some who may take a little more convincing and motivation, that’s why… Continue reading 5 Benefits of Joining a Gym

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How to Retain Members

You’ve turned your prospect into a member, but now how do you retain that member for months or even years to come? Simply put, customer service and experience. By providing a one of a kind experience to your members and excellent customer service, you’ll excel at retaining members. Let’s take a look into the types… Continue reading How to Retain Members

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Increasing Brand Recognition

By: Matthew Black, Ink Custom Tees What if you could increase your brand recognition, create conversation about your club through people you never met, and meet your marketing goals without losing a dime on your budget? Well, other clubs are, and their secret sauce consists of 2 key ingredients – High Quality Apparel and Great… Continue reading Increasing Brand Recognition

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Growing a Successful Gym in the Fitness Industry Requires Consistency in Marketing

By: Jim Thomas The biggest problem your gym has is obscurity.  No one knows who you are and those that do don’t have you at top of mind.  Job one is to be sure the door is swinging, the phone is ringing and the email is dinging. Most gym owners know the importance of marketing… Continue reading Growing a Successful Gym in the Fitness Industry Requires Consistency in Marketing

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Pellegrino Departs ABC Financial

  Little Rock, AR, (April 6, 2016) – Senior Vice President of Client Management, Sal Pellegrino, has departed ABC Financial. Pellegrino was based in Raleigh, North Carolina. Pellegrino was charged with direct lead of client management teams across the country. Previously, Pellegrino worked in the commercial fitness equipment sales for more than 30 years. “My… Continue reading Pellegrino Departs ABC Financial

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How to Utilize Social Media for Your Business

By: Ali Adcock Social media has become increasingly popular in the last 10 years. While some may view social media as a hobby, nowadays it’s actually crucial for businesses to have a social presence. Everyone uses social media differently depending on your business, but is your social media strategy working for you? Some businesses use… Continue reading How to Utilize Social Media for Your Business