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Get Shredded, Get Wedded. | ABC Ignite

Get Shredded, Get Wedded.


Wedding spending is at an all -time high, with 2.1 million weddings per year that now cost an average of more than $28,000! And with the median age of marriage at 30 for men and 28 for women, Millennials and Gen Z make up the bulk of these soon-to-be-wed couples.

Luckily for those of us in fitness, these two generational groups also happen to be some of the biggest spenders and most active fitness consumers.

With brides and grooms often looking to get in top notch shape in the months leading up to the big day, a dedicated marketing plan to attract and support these star-crossed lovers can be just the differentiator your club needs.

In this guide you’ll find gym marketing campaigns, promotion ideas, and potential services your club can use to capitalize on the marriage mania of this very specific, high-spending demographic.