Don't Miss ABC Fitness at IHRSA 2024 - Find Out More


Managing for Member Loyalty

By: Blair McHaney VP Strategic Initiatives- Medallia The fitness industry was an early adopter of retention tactics.  Most added no value for the customer and were designed specifically to make cancellation difficult.  More recently, our industry is adopting new tactics to extend a membership or to influence renewal.  This view can be short sighted, requiring… Continue reading Managing for Member Loyalty



By: Maria Parrella-Turco fitRewards More than 85 percent of the American population is involved in one or more loyalty programs, which means that loyalty programs are now a price of doing business and cannot be ignored. Large businesses have discovered that point banking loyalty programs are the best way to drive consumer behavior. The ability… Continue reading Loyalty?Smoyalty


3 Sure Fire Tips To Make Your Gym Members Happier

The competitive world of fitness center management is one that calls for creativity and innovation. Not only do you have to offer the latest fitness classes and provide top-notch equipment and training methods, but to stay ahead of the competition, you have to continually find new ways to make your members happy. If you?re unsure… Continue reading 3 Sure Fire Tips To Make Your Gym Members Happier