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Tag: gym member

Managing for Member Loyalty

By: Blair McHaney VP Strategic Initiatives- Medallia The fitness industry was an early adopter of retention tactics.  Most added no value for the customer and were designed specifically to make…
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Tips for Avoiding Backlash When Raising…

You do not have to look too far these days in order to find people taking their frustrations out online in response to health club membership price increases. One look…
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