Author: Gabriel Motta

By: Jim Thomas Jim Thomas’ Fitness Management & Consulting Most health clubs already have a membership sales manager or someone who is in charge of membership sales production in some capacity. So why hire a sales coach for the membership department? Many sales managers are not trained in the subtleties of effective health club sales training… Continue reading Why Hire a Membership Sales Coach When I Already Have a Sales Manager in My Health Club

There’s a fine line between making new members feel special and constantly making them feel pressured to try new services. We’ve all heard the horror stories of new members who felt like the personal trainers in gyms were like vultures circling around fresh meat. While that may seem overly dramatic, it happens far too often… Continue reading How Do You Ensure Every Member Feels Valued Enough To Get Referrals Without Overkill

The MYiCLUBonline self-service member portal is a web-based application that enables clubs to enroll new members online and give current members access to their account information. With MYiCLUBonline, prospects can join your club; your current members can manage their classes, book appointments, review their history or check-ins and purchases, and verify and update their account… Continue reading What Can MYiCLUBonline Do For Me

Seems like it was only yesterday that health clubs across the country were filled with eager fitness enthusiasts ready to get their healthy lifestyle grooves on. Yet as is the way of the health club business, March arrives with its drop outs and worse yet, dues skippers. But you can’t blame delinquencies on March. Industry… Continue reading How Health Club Software Can Release You From The Delinquency Doldrums

While you still may be in the health club nirvana of New Year’s resolutions and all the new members they’ve brought to your club, the challenge in the coming months will be how to keep all those enthusiastic new members – a task that can be easy to manage with health club software. Of course,… Continue reading 4 Health Club Software Member Retention Tips

With the turn of the New Year, the opportunities for health clubs to collect new members abound. 58% of Americans under 45 and 34% of Americans older than 45 make resolutions with one of the top being to get fit and/or lose weight (USC School of Social Work Infographic). So, it’s obvious there’s no time… Continue reading Online Gym Membership Tips To Make 2012 Your Best Membership Year Ever

Need a new way to connect with prospects and draw them into your fitness club? While membership drives at your location hold high value for member recruitment, the cutting edge leaders of the health club industry are putting their gym software and their creativity to work to create killer social media membership drives. This social… Continue reading Use Gym Software For Social Media Membership Drive

If you haven’t considered your health club membership recruitment process as a business sales funnel, it’s time to change your thinking. The top-performing clubs not only have the best health club software, fitness programs, staff and facilities, they also understand that gaining new members can only happen when you effectively find leads and convert them… Continue reading 5 Tips For Managing The Health Club Prospect Funnel

If you were to ask your members which parts of your health club made their fitness experience the most pleasurable, you most likely wouldn’t hear raves about your equipment maintenance or housekeeping schedules at the top of their list. However, the daily details your club management software controls are integral to an overall positive experience… Continue reading Make Members Happy With Your Health Club Management Software