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Premium Membership Experiences with Les Mills On-demand Content

May 9, 2023

For 50 years, Les Mills has been creating the world’s best workouts, some you may already provide in your club. With the announcement of our partnership with Les Mills, you can use your club branded app, powered by IGNITE Engagement, to offer improved member experiences in and outside of your club. But what real value does it add if your members aren’t coming to the club to work out?

1. Differentiate yourself from your competition
In the 2023 Market Research Report, fitness club members ranked working out at a health club as their third preference behind outside fitness and at-home equipment. This emphasizes the importance of hybrid workout offerings as consumers have made it clear that they do not want to give up their memberships, even with the threat of a recession looming in the background.

Offering workout options in and outside your club sets you apart from your competition, making your club more favorable by providing convenience and flexibility to your members. Additionally, if you offer personal training services, trainers can use the Les Mills workouts to supplement in club workouts or as a replacement if a member is unable to meet in person.

2. Improve the digital components of your membership offerings
Offering a premium membership may be a turn off to some members. But considering some or most of them may be paying for alternate services, you could save them money from paying for one or multiple services by signing up for a premium membership. When a member joins, ask them about any additional services they pay for that are comparable to yours. Show them value and savings when using your services that would encourage them to sign up for a premium membership where they can access Les Mills on-demand content in your club branded app.

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3. Increase member loyalty
Having a club branded app is a great way to connect with your members. But giving them a reason to come back to your brand when not at the club helps to build loyalty. Within your club branded app, members can manage their profile and payment information, track their progress and meals, connect with a trainer and receive announcements from the club, and now with Les Mills, can have a world class workout experience without stepping into your club. Make your club their brand of choice based on the services and experiences you offer.

This is a beneficial partnership for both ABC IGNITE and Les Mills but more importantly for you and your members! Schedule a demo with us today!