Book, Buy, Train – A New Trainerize/Glofox Integration Brings First of a Kind Solution to Boutique Studios and Gyms

May 25, 2023

At IHRSA this year, I was excited to unveil ABC Fitness’ striking new corporate identity along with details of how we plan to better serve various segments of the fitness industry through distinct yet integrated and complementary platforms – ABC IGNITE, ABC GLOFOX, ABC EVO, and ABC TRAINERIZE. 

At the time, I spoke of our journey to redefine how fitness operators and members interact with technology and each other to better reach their respective goals. Our “branded” house approach allows us to share expertise and technology infrastructure and bring economies of scale that enables affordable, world-class solutions to come to market faster.

More than just words, this strategy is now being deployed as ABC GLOFOX and ABC TRAINERIZE begin an integration that will better serve fitness studios and gyms by allowing their members to book, buy and train with a seamless experience.

Post-pandemic, consumers have learned they can work out how, where and when they want, and they like it!  Our ABC TRAINERIZE/GLOFOX integration empowers boutique studios and gyms to expand their services to meet this growing demand and drive revenue by enhancing member experiences through digital coaching, nutritional advice, and advanced and varied PT workouts. It does this while at the same time providing the tools to help grow their business.

Now, ABC GLOFOX customers can offer a variety of memberships and digital offerings that drive revenue by delivering personal training and coaching seamlessly with online, hybrid, or in-person options. It also allows our customers to create additional offerings and revenue streams such as premium tier memberships, digital only memberships, and virtual 1 to 1 coaching.

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ABC TRAINERIZE enterprise customers also can benefit from our new integration with the ABC GLOFOX platform. Its suite of tools spanning sales, marketing, member management, payments, and analytics are all hosted in a centralized, easy-to-use platform that helps take studios and gyms to the next level.  The advanced tools made possible by the ABC GLOFOX integration can help ABC TRAINERIZE customers better manage multiple aspects of the business, such as staff management, member acquisition and retention, and billing.

It is another step in our journey to support fitness businesses at every stage of their growth and demonstrates our commitment to bringing the most compelling solutions to market in ways that most suit a specific industry sector.

You can find out more here and I look forward to sharing further updates in the coming week.