Being a gym owner or operator can be lonely at times. There’s constant pressure and a need to be on top of day-to-day functions, such as managing revenue, costs, staff, facility maintenance, member experience, and competition while simultaneously planning for long-term growth. Smooth operations are key to the success of any fitness club business, and… Continue reading A Gym Growth Expert at Your Fingertips

Summer is the perfect time for people to focus on their fitness goals and commit to a healthier lifestyle. As the temperature rises, many individuals are eager to shed those extra pounds, tone their muscles, or simply improve their overall well-being. This presents club owners and operators with a fantastic opportunity for gaining more members… Continue reading 5 Effective Strategies for Gaining More Members in the Gym During the Summer Season

For 50 years, Les Mills has been creating the world’s best workouts, some you may already provide in your club. With the announcement of our partnership with Les Mills, you can use your club branded app, powered by IGNITE Engagement, to offer improved member experiences in and outside of your club. But what real value… Continue reading Premium Membership Experiences with Les Mills On-demand Content

According to our recent market research, gym memberships are among the last things that fitness consumers are willing to give up in times of economic hardship. In fact, 46% of those surveyed – yes, almost half! – said they would absolutely not give up their club or studio membership if the economic situation were to… Continue reading Why Gym Memberships are Here to Stay: Leveraging the Resilience of Fitness Consumers

The world of fitness is evolving at an incredible pace, with new technologies emerging constantly. One of the most exciting developments recently is how artificial intelligence (AI) is revolutionizing the way fitness clubs are run. While the idea of AI running a club almost single-handedly may seem far-fetched, the reality is that AI can already… Continue reading Can AI Now Run Your Fitness Club?

Are you a gym owner looking to attract new members without spending a fortune on marketing? As the fitness industry becomes increasingly competitive, finding cost-effective ways to promote your gym is more important than ever. Luckily, there are several strategies you can use to increase gym traffic without breaking the bank. In this post, we’ll… Continue reading Increase Gym Traffic Without Touching Your Marketing Budget

Summer is on the horizon, and while it’s the season of outdoor fun and relaxation, it can also be a challenging time for fitness club owners and managers. With members going on vacation or spending time outside, attendance numbers can dip, making it difficult to keep your business profitable. But fear not, with the right… Continue reading How to Beat the Summer Slump: Tips for Keeping Your Fitness Club Busy and Profitable

Everyone, including your members, lives on their mobile phone for pretty much everything these days. And we all increasingly expect that our user experiences will be tailored specifically for us. Members want to feel their specific needs will be met by your club, which is why users love a fitness club app that allows them… Continue reading Create Personalized Member Experiences Through Your Fitness Club App