UPCOMING

AI and the Next Competitive Edge in Fitness: What’s Changing, and How to Get Ahead

September 30, 2026

9:00AM PT | 12:00PM ET

Why watch this webinar?

AI isn’t a feature bolted onto fitness software anymore. It’s starting to decide who follows up on a lead, who catches an at-risk member before they cancel, and who’s covering the front desk at 7pm on a Tuesday.

A 2026 secret shop study of 105 fitness facilities found that only 31% of calls were answered by a live person and 88% of leads got zero follow-up within 72 hours. Zero of those gyms used AI. That’s not a staffing problem. It’s a twenty-year-old ceiling, and it just broke.

Here's what you'll walk away with:

  • Where AI is already reshaping fitness businesses today, sales and lead follow-up, member retention, front-desk ops, and personalized member experience
  • Why early movers are pulling ahead, and what it costs the operators still waiting
  • The data behind the shift, and why missed leads and reactive retention are structural, not a staffing problem
  • A first look, live: ABC AI Agents handling a real call, text, and booking flow

Why join live

Where AI is changing fitness

See it reshaping sales, retention, the front desk, and the member experience, today.

Real industry data

105 secret-shop calls reveal what's really happening at the front desk.

Live product look

Watch the AI Sales Agent handle a real call, live.

Trusted by gyms, studios & clubs worldwide

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