ON-DEMAND

AI and the Next Competitive Edge in Fitness: What’s Changing, and How to Get Ahead

Available on demand

Why watch this webinar?

AI isn’t a feature bolted onto fitness software anymore. It’s starting to decide who follows up on a lead, who catches an at-risk member before they cancel, and who’s covering the front desk at 7pm on a Tuesday.

A 2026 secret shop study of 105 fitness facilities found that only 31% of calls were answered by a live person and 88% of leads got zero follow-up within 72 hours. Zero of those gyms used AI. That’s not a staffing problem. It’s a twenty-year-old ceiling, and it just broke.

Here's what you'll walk away with:

Where AI is already reshaping fitness businesses today, sales and lead follow-up, member retention, front-desk ops, and personalized member experience
Why early movers are pulling ahead, and what it costs the operators still waiting
The data behind the shift, and why missed leads and reactive retention are structural, not a staffing problem
A first look, live: ABC AI Agents handling a real call, text, and booking flow