The challenge of running a busy club in 2012 looks a lot different than it did even 10 years ago. Today’s fitness clubs are more sophisticated than ever before. They’ve got the latest equipment, knowledgeable staff and primed operational capabilities. As more clubs learn the benefits of health club software, they’ve got more data flexibility,… Continue reading How Health Club Software Is Opening Up The Cloud To More Fitness Clubs

The Point-of-Sale (POS) feature of DataTrak gym management software eases transactions with your new and current members by helping you organize and streamline the way your club receives and manages payments. The built-in Card on File feature allows your members to make real-time purchases – ranging from dues and class fees, to products and branded… Continue reading Gym Management Software Point of Sale Feature Eases Transactions, Increases Revenue Potential

When the herd stays together, it’s the shepherd that gets the credit. But without the fast and faithful dog by his side, out there doing whatever it takes to keep the sheep in line, there’s simply no credit to be had. As such, you can bet that the shepherd looks over every feature of that… Continue reading Use Health Club Software To Wrangle Your Multiple Locations

By: Jim Thomas Jim Thomas’ Fitness Management & Consulting Health Club salespeople who still view themselves as an employee are in trouble in the new world of health clubs. Unless you have actual ownership in the health club you represent, you no longer have a “job” or a “career.” You are now a business and… Continue reading Turn Yourself Into a Trusted Brand in Your Health Club

As a Club Owner, Why Do I Want ABC to Automatically Update My Members’ Credit Card Information? Simply put, if ABC Financial doesn’t have valid credit card information we cannot automatically collect payments. Through our automated updater program, ABC collects more of your income and your members experience fewer service interruptions and late and service… Continue reading Collect More Income With Less Headaches

By: Jim Thomas Jim Thomas’ Fitness Management & Consulting Most health clubs already have a membership sales manager or someone who is in charge of membership sales production in some capacity. So why hire a sales coach for the membership department? Many sales managers are not trained in the subtleties of effective health club sales training… Continue reading Why Hire a Membership Sales Coach When I Already Have a Sales Manager in My Health Club

There’s a fine line between making new members feel special and constantly making them feel pressured to try new services. We’ve all heard the horror stories of new members who felt like the personal trainers in gyms were like vultures circling around fresh meat. While that may seem overly dramatic, it happens far too often… Continue reading How Do You Ensure Every Member Feels Valued Enough To Get Referrals Without Overkill