How 24-hour gym, Peak Strength, uses AI to Answer Every Call

Blake Wise opened Peak Strength Gym in Steamboat Springs, Colorado, seven months ago. It already serves 350 members, stays open 24 hours a day, and runs without a front desk. Blake handles the business, the customer service, and everything in between on his own, including countless day pass requests due to the destination location.

That model works because Peak Strength is built to be no-touch. Members sign up online, download the app, and let themselves in, all through ABC Glofox. The phone was the one piece still tied to Blake. Tourists found the gym on Google, skipped the website, and called to ask about day passes, hours, and equipment. Every one of those calls found Blake wherever he was: on the gym floor, traveling, or at dinner with his family.

Why Peak Strength Gym Chose ABC AI Agents

So Blake put ABC AI Agents (formerly Replify) on his phone line and website chat. His AI receptionist, Maya, answers every call immediately, texts day pass and membership links, helps members with access questions, speaks Spanish with members who prefer it, and transfers anything that needs Blake. This is how a single-location owner-operator set up an AI receptionist for his gym in a handful of hours, and what he would tell other owners thinking about doing the same.

Executive summary: an AI receptionist for a one-person gym

Peak Strength Gym uses ABC AI Agents as a 24/7 AI receptionist for phone and web chat, so members and day pass visitors get answers in seconds while Blake keeps his time for the gym floor and his family.

Peak Strength Gym at a Glance

Operator	Peak Strength Gym
Location	Steamboat Springs, Colorado
Owner	Blake Wise, owner and founder
Members	350 and growing, seven months after opening, countless day-pass holders due to destination location
Facility	5,500 square feet, open 24 hours
Membership software	ABC Glofox
AI agent	ABC AI Agents receptionist "Maya" on the gym's phone line and website chat
AI setup time	A handful of hours
Languages	English and Spanish

ABC AI Agent Performance Highlights

• Every inbound call is answered immediately, day or night.
• Callers asking about day passes and memberships get pricing and a purchase link by text or chat, with no help from Blake.
• Spanish-speaking members, more than 10% of the gym, get full answers in their own language.
• Calls that reach Blake are the ones that need him.
• No pushback from callers about talking with an AI agent.

Run your gym or studio with a small team? Book a demo of ABC AI Agents and see how an AI receptionist would handle your calls.

About Peak Strength Gym: a 24-hour gym built for a mountain town

Peak Strength Gym is the kind of gym every exercise enthusiast hopes to find in a ski town. It sits in Steamboat Springs, Colorado, a community of about 14,000 full-time residents that swells to 35,000 or 40,000 people at the peak of ski season. Locals train there year-round. Visitors drop in for a day or a week. Both get the same thing: a serious, well-equipped gym that is open whenever they want to train.

Blake built it from a blank slate. The building was once an auto parts store, and he opened it up into 5,500 square feet of open floor with no walls other than the bathrooms and the recovery room. The goal was simple: fit everything a member could reasonably need into one space, without the sprawl of a big box gym.

What members get at Peak Strength

• Strength training built around Hammer Strength equipment
• Cardio with treadmills, StepMills, ellipticals, bikes, Assault bikes, and rowers
• Recovery with an infrared sauna and Normatec compression boots
• 24-hour access through a no-touch system: sign up online, get the app, and walk in

The recovery room is a member favorite, and it runs the way a community gym should. "I was a little concerned the sauna would end up overrun," Blake said. "It's been perfect. People are reasonable about it."

The numbers say the community agrees. Peak Strength reached 350 members in its first seven months and is still growing. Its membership reflects Steamboat itself: about 30% of members are multilingual, and more than 10% speak only Spanish.

About Blake Wise: an owner-operator running a gym on his own terms

Blake Wise is the owner and founder of Peak Strength Gym, and for most of the week he is the entire team. Someone helps clean the gym for a couple of hours a week. Everything else, from billing questions to equipment choices to member service, runs through Blake.

He designed the business that way on purpose. Every system at Peak Strength is set up so members can join, pay, and get in without waiting on a person. That gives Blake room to travel, spend time with his family, and be present on the gym floor when he is there.

Blake is also a careful buyer. He was skeptical of putting AI between his gym and his members, so he tested ABC AI Agents with real questions before he let it answer a single live call. That mix of independence and care is a big reason his members trust the gym, and it shaped how he set up his AI receptionist.

Run your gym or studio with a small team? Book a demo of ABC AI Agents and see how an AI receptionist would handle your calls.

About ABC AI Agents and ABC Glofox: AI customer service for gyms on one platform family

Peak Strength runs on two products from ABC Fitness, the technology company behind 30,000+ fitness businesses in more than 120 countries. ABC Glofox runs the membership side of the gym. ABC AI Agents answers the phone and the website chat.

Peak Strength Gym uses ABC Glofox for studio management. It covers scheduling and booking, memberships, billing and payments, a branded member app, CRM and marketing, and access control and check-in. For Peak Strength, Glofox is what makes the no-touch model work: a new member signs up online, gets an email to download the app, and walks in. Explore ABC Glofox features.

ABC AI Agents (formerly Replify) is an AI receptionist and AI sales agent built for gyms, studios, and health clubs. ABC Fitness acquired Replify to bring AI reception, lead capture, missed-call follow-up, and outbound engagement into the workflows operators already use. The agents work across phone, text, email, and web chat. Each one answers from a knowledge base built for that business, sends links, and transfers callers to a person when they need one. Operators can name their agent, which is how Peak Strength ended up with Maya.

More ABC AI Agents Case Studies

ABC AI Agents is trusted by Gold's Gym, UFC Gym, SWEAT440, F45 Training, FS8, and more. Peak Strength shows the same tools fit a single-location gym run by one person. See how ABC AI Agents works for gyms and studios.

The challenge: answering gym calls with no front desk

Peak Strength's online systems handle joining, payment, and access. The phone line still needed a person, and that person was always Blake.

Steamboat's tourist seasons made it worse. Visitors searched for a gym on Google, saw the phone number, and called before ever opening the website. Most wanted the same thing.

In tourist season, a lot of people search on Google, see the phone number, don't look at the website, pick up the phone and call, and ask if we offer day passes. Multiple times a day I was sending people to the website to do what they could already do on their own. - Blake Wise, Owner, Peak Strength Gym

The rest of the calls were routine too: access hours, what equipment the gym has, how to get in. In summer, Blake fielded two to five calls a day. That doesn't sound like much until every call lands in the middle of a workout, a meeting, a trip, or dinner.

Calls could interrupt anything I was doing, and I couldn't always answer them. I wanted customers to get immediate, useful help without me. - Blake Wise, Owner, Peak Strength Gym

Blake's situation is common for small gyms. In the ABC AI Agents Secret Shop Study of 105 fitness facilities, only 31% of calls reached a live person. For a single-location owner, every unanswered call is a day pass visitor or prospective member who may try the next gym on the list.

Evaluating an AI phone agent for gyms: skeptical, then convinced

Blake did not start out sold on AI. His gym's reputation rests on members feeling taken care of, and he worried an AI agent could make Peak Strength feel cold.

I was concerned customers might dislike talking to the AI agent, but that hasn’t been my experience at all.

Blake Wise, Owner, Peak Strength Gym

He skipped a long vendor search. Three things put ABC AI Agents at the top of his list:

1. It comes from the same company as his membership software. Peak Strength already runs on ABC Glofox, and Blake expects the two to work more closely together over time.
2. It is built for fitness businesses. The agent understands day passes, memberships, access hours, and the other questions gyms get every day.
3. It starts from what he already has. The agent could pull existing information from the Peak Strength website, so there was no blank page to fill in.

Tony from the ABC AI Agents team helped Blake get set up, and Blake ran his own tests before turning on live calls. The agent passed, and Maya went live on the gym's phone line and website.

AI receptionist setup for a small gym: live in a handful of hours

Blake had Maya answering calls after a handful of hours of his own time. The ABC AI Agents team did the first draft, and Blake shaped it into an agent that sounds like his gym.

How Peak Strength set up its AI receptionist

1. Starter knowledge base. The ABC AI Agents team built an initial knowledge base from the Peak Strength website, so Blake could test the agent before doing any work.
2. Owner review. Blake read through it, corrected details, and added the questions he knows callers ask.
3. Phone connection. He connected his existing Google Voice number to the agent. No new phone system was needed.
4. Transfer rules. He set rules so callers can reach him whenever they need a person.
5. Testing. He ran the full caller experience himself before going live.
6. Ongoing tuning. He keeps adjusting the knowledge base as new questions come in.

Blake chose to start with generous transfer rules, so callers reach him readily while he builds confidence in the agent. Owners can tighten those rules as the knowledge base grows.

How the AI receptionist handles gym sales and customer service

Maya covers two channels at Peak Strength: phone calls and the chat on the gym's website. Everything she does today is inbound, answering the people who reach out first.

Day passes and memberships, sold without the owner

The most common question at Peak Strength is "Do you offer day passes?" Maya answers it the way Blake would: yes, here is what a day pass includes, here is the price, and here is the link to buy one. Phone callers get the link by text. Website visitors get sent straight to the right page in chat.

It can just say yes, here's what that means, here's how much it costs, I can send you a link. It sends them a link and, boom, it's done. It doesn't take any effort for me. - Blake Wise, Owner, Peak Strength Gym

Access help and member service

Maya does more than recite the website. She knows how Peak Strength runs, so she can walk a member through an access issue, explain hours and equipment, and handle questions about canceling a membership.

The knowledge base is really good at reflecting the details of how this gym operates. It's not generic information copied from a website. It knows how to troubleshoot if people are having access issues or want to talk about canceling their membership. - Blake Wise, Owner, Peak Strength Gym

Knowing when to bring in the owner

When a question needs Blake, Maya transfers the call. That changes what a ringing phone means for him.

It's pretty good about knowing when to answer a question directly and when to send them to me. Now when I get a call, I know it's going to be something that wasn't easily answered. There's going to be an actual question that requires my time. - Blake Wise, Owner, Peak Strength Gym

Room to grow into outbound

Peak Strength runs inbound only for now. ABC AI Agents also handles outbound calls, texts, and emails, from speed-to-lead follow-up to win-back campaigns. See how UFC Gym uses AI for speed-to-lead.

A multilingual AI receptionist for gyms: answers in Spanish, too

The use case that surprised Blake most was language. About 30% of Peak Strength members are multilingual, and more than 10% speak only Spanish. Blake's Spanish is limited, and that used to mean some members got less help than others.

The proof came almost as soon as Maya went live. A Spanish-speaking caller reached Blake, and he struggled to answer their question. So he gave them the agent's number. They called, spoke with Maya in Spanish, and got every question answered.

About 30% of my members are multilingual, over 10% only speak Spanish, and I don't speak Spanish very well. I had them call the AI agent directly. They talked to it in Spanish and got all their questions answered, and it was great. The multilingual capability has helped out a lot. - Blake Wise, Owner, Peak Strength Gym

For gyms in tourist towns and diverse neighborhoods, a multilingual AI receptionist means every member and visitor gets the same quality of service, any hour, in the language they're most comfortable with.

Results: what an AI receptionist changed for a solo gym owner

The clearest result is the one Blake feels every day: fewer interruptions and faster answers for his members. Calls he might have missed, or spent too long answering himself, now get a response the moment the phone rings.

Outcome	What it looks like at Peak Strength
Instant answers	Every call and chat gets a response right away, 24/7
Self-serve sales	Day pass and membership links go out by text or chat without Blake
Better member service	Access, hours, equipment, and cancellation questions are handled by Maya
Spanish-language support	Spanish-only members get full answers in Spanish
Calls worth taking	Transfers reach Blake only when a question needs him
Caller reception	No pushback from callers about talking with an AI agent

Call volume follows Steamboat's seasons. Blake took two to five calls a day in summer and about one a day in the fall off-season. Maya went live just before the slow stretch, which means she is fully tuned for the ski season rush.

AI Agents Gave Blake Time Back with Family

For Blake, the biggest change is personal. The phone no longer follows him to dinner.

There were a couple of times I shouldn't have answered the phone because I was with my family, and it was just another routine question. Now those are just gone. - Blake Wise, Owner, Peak Strength Gym

Members like talking to Maya

Blake's early worry that members would dislike an AI agent has not played out.

I was concerned that customers might dislike talking to the AI agent, but it hasn't been my experience at all. Maya speaks naturally, answers immediately, and gives callers the information they need. Customer service for the gym has gone up because of it. - Blake Wise, Owner, Peak Strength Gym

Call volumes are as Blake reported. Dashboard KPIs (conversations, transfers, automation rate) can be added after ski season starts.

Advice for gym owners considering an AI receptionist

Blake's advice for other independent gym and studio owners starts with the knowledge base.

Test it with real customer questions and invest time in a robust knowledge base. It's only as good as the information it's given. The technology is useful when it understands how your business operates. It knows what it should handle versus when it needs a person. - Blake Wise, Owner, Peak Strength Gym

He is just as clear about what AI is for. It handles routine calls so he can spend more time with people.

It doesn't replace human relationships. I spend a good amount of time in the gym with people instead of answering the phone. - Blake Wise, Owner, Peak Strength Gym

Three takeaways for small gym owners from Peak Strength

1. Start with your website, then add what callers ask. The starter knowledge base saves hours. Your own call history makes it great.
2. Begin with easy transfers. Generous transfer rules protect the human experience while you build trust in the agent.
3. Set it up before your busy season. Blake went live during a quiet month, so Maya is ready for the holiday and ski season rush.

Ready to give your phone line a break? Book a demo of ABC AI Agents to see how an AI receptionist would answer your gym's calls, or read how Gold's Gym DC Metro grew leads 10X with AI.

FAQ: AI receptionists for gyms and small fitness studios

See what an AI receptionist can do for your gym

Whether you run one gym, ten, or hundreds, ABC AI Agents gives your members and prospects instant answers on every call and chat, and gives you and your team more time for the people in your building. Already on ABC Glofox or another ABC Fitness platform? Ask about running both together.

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