Replify is now part of ABC Fitness
AI Receptionist & Sales for Gyms & Fitness Studios
A 24/7 AI team member that answers calls, texts, emails, and chat, qualifies leads, books tours, and follows up on billing — so your front desk can focus on members.
No setup fees. Cancel anytime.
ABC Fitness Acquires Replify
ABC Fitness has acquired Replify, an agentic AI platform built to help fitness operators automate member and prospect communications through virtual AI agents. The acquisition advances the agentic layer of the ABC Fitness Intelligent Operating System, bringing AI reception, lead capture, tour booking, class scheduling support, missed-call follow-up, and outbound engagement directly into the workflows gyms, studios, and health clubs already use to grow and serve members.
AI will be most valuable in fitness when it removes operational complexity without lessening the human connection that drives member engagement. Replify brings ABC Fitness proven agentic AI capabilities that help operators respond faster, automate repetitive work effectively, and create more consistent experiences for prospects and members.
Bill Davis
CEO, ABC Fitness
Replify was built to help fitness operators be present at every moment a prospect or member is ready to engage. By joining ABC Fitness, we can bring our AI agents to a larger global ecosystem and help more operators capture demand, support their teams, and grow with less manual work.
Tony Small
Founder & CEO, Replify
*UFC Gym case study. Results vary by operator.
One AI Platform
Your AI Receptionist, Sales Agent, and Billing Team, Unified
Replify functions as an extra team member at every club, handling calls, capturing leads, booking appointments, and doing billing follow-up, so your staff can focus on in-person members and community.
Automate Outreach & Scale
- Omnichannel AI sales outreach over phone, text (SMS), and email
- Single-touch or multi-touch campaigns, all powered by AI
- Every conversation is on-brand and fully customizable
Perfect Inbound Support
- AI agents answer phone, text, email, and live chat — booking appointments and capturing leads 24/7
- Frees up staff to focus on in-person members, with live transfers when needed
- Customers typically see a 6–10X increase in leads captured
Modern Gym VoIP
- Replaces expensive, outdated VoIP providers
- Fully integrates with your AI receptionist and sales agent
- Full lead capture on every telephone inquiry
AI Billing and Collections
- Automated AI-powered billing follow-ups to capture missing revenue
- Sends billing links or live transfers to staff as needed
- A fraction of the cost of in-house or outsourced collections
Trusted by
Why Multi-Location Gyms, Studios, and Health Clubs Choose Us
A few of the fitness and wellness brands using this AI platform to recover revenue, accelerate response times, and keep front desks focused on members — not voicemail.
We've seen a 10X increase in leads because the AI captures leads instantly, steers them to sales, and delivers consistent follow-up. It's like training a salesperson once, and they never forget.
Chris Prevatte
VP Sales & Operations, Gold's Gym DC Metro
Replify functions like an extra team member at every club — handling calls, resolving payments, and letting our staff focus on members and growth.
Val Nepomuceno
Director of Operations, Club 24 Concept Gyms
The AI is one of the best decisions we've made this year. It says exactly what I want it to say, all the time, so our team can focus on things that matter.
Skye Marton
Owner, F45 Training & FS8
It gives us brand consistency across every market, and it takes real weight off our franchisees. Our owner-operators aren't stuck on the phones or buried in email — for a franchise growing as fast as we are, that's an unlock for scale.
Matthew Miller
Co-Founder & CBO, SWEAT440
How can we help
An AI Receptionist for Gyms That Scales Endlessly
- Leads go to voicemail after hours or during busy front-desk moments
- Inconsistent answers about hours, pricing, and classes
- Billing follow-up eats staff time
- 24/7 instant responses — 50–74% of inquiries automated
- No missed calls or leads; 6–10X more leads captured on average
- Accurate answers about your facility, every time
Case studies
See How Our Customers Win
FAQ
Frequently Asked Questions
Everything you need to know about ABC Fitness' AI receptionist, AI sales agent, and AI billing automation — formerly Replify.
See How This Can Increase Your Gym or Studio's Sales
Have questions? Book a meeting to see a demo or talk about pricing.