The new year is known to bring fresh optimism and motivation as people set goals to improve their health and fitness. In turn, this presents a significant opportunity for gym owners to increase their club’s membership sales. After the indulgence of the holiday season, many of your prospects have likely resolved to get in shape.… Continue reading 6 Ways to Increase Gym Membership Sales in the New Year

Owning a gym can be an exhilarating and rewarding business venture for fitness enthusiasts, entrepreneurs, or those with a passion for promoting a healthy lifestyle. It provides individuals with the opportunity to help others achieve their fitness goals, build a community around health and wellness, all while being their own boss. However, while the appeal… Continue reading The True Cost of Opening (and Operating) a Gym

Read the blog to learn the four key themes the best fitness clubs have in common that contribute to building an outstanding culture.

The fitness industry is more competitive than ever before. There are over 32,000 health clubs in the United States alone (as of July 1, 2021) vying for members. With new boutique studios and budget gyms entering the market, competition is fierce. While this may seem daunting, competition isn’t necessarily a bad thing. It keeps you on… Continue reading How to Gain a Competitive Advantage in Today’s Fitness Industry

Running a successful gym takes more than just having top facilities, great training programs, and awesome staff. You also need gym marketing strategies to attract (and keep) members. But where should you start when putting together an effective marketing strategy for your gym? What tactics across which channels should you focus on? And how can… Continue reading Gym Marketing Strategies That Work

Running a successful gym or fitness center requires mastering many moving parts. Between managing memberships, classes, equipment, and staff, it’s easy to get overwhelmed with operational tasks.  This is especially true when it comes to billing and collecting membership dues. Between managing memberships, missed payments, expired cards, and late accounts, it’s easy for your staff… Continue reading What is Full Service Billing and What are the Benefits?

The holiday season is right around the corner, and gyms across the country are gearing up for the busiest time of the year. From Black Friday through New Year’s Eve, gyms have an opportunity to gain an influx of new members. This is the perfect time to run gym promotions to attract new members—and reward… Continue reading Gym Promotions for the Holiday Season (Black Friday and Cyber Monday)