Here, our CEO Bill Davis shares his thoughts on how AI is positively changing the fitness industry at a dramatic pace. It is hard to believe that a year ago, very few people would have heard of ChatGPT. Truth be told, the growing prevalence of AI is on society’s mind as it transcends all types… Continue reading Fit for the Future: How AI (Artificial Intelligence) is a Force for Good for Fitness Club Owners 

Our CEO Bill Davis shares what the PHIT Act is, its overwhelmingly positive impact on the industry, and how key leaders recently met with policymakers on Capitol Hill. Back in October I had the honor of joining other leaders in the fitness industry and members of The International Health, Racquet & Sportsclub Association’s (IHRSA) Industry… Continue reading Transforming Wellness: The PHIT Act’s Journey Towards a Healthier America

Increasing gym membership sales takes more than generating a steady stream of leads. Even when demand is high, prospects can drop out when offers feel generic, follow-up is inconsistent, or joining requires too much effort. For enterprise fitness operators and multi-location gym groups, these challenges become more complex at scale. Each club needs the right… Continue reading How to Increase Gym Membership Sales: 10 Strategies for 2026

Multi-location gym marketing runs on two dependent layers: the center owns strategy, such as brand standards, proven messaging, and cross-club data. Local clubs own execution: their real-time read on their market, their members, their capacity, none of which shows up in a dashboard.  The center can’t sell locally. The club can’t see the whole network.… Continue reading Gym Marketing at Scale: The Operating System for Multi-Location Growth

Running a successful gym or fitness center requires mastering many moving parts. Between managing memberships, classes, equipment, and staff, it’s easy to get overwhelmed with operational tasks.  This is especially true when it comes to billing and collecting membership dues. Between managing memberships, missed payments, expired cards, and late accounts, it’s easy for your staff… Continue reading What is Full Service Billing and What are the Benefits?

The holiday season is right around the corner, and gyms across the country are gearing up for the busiest time of the year. From Black Friday through New Year’s Eve, gyms have an opportunity to gain an influx of new members. This is the perfect time to run gym promotions to attract new members—and reward… Continue reading Gym Promotions for the Holiday Season (Black Friday and Cyber Monday)

In today’s demanding fitness market, gym owners continually strive to deliver the best gym products and services to their members. Beyond being just a place to break a sweat, gym-goers seek value, quality, and memorable experiences. Understanding these preferences can help you make informed choices and create a more satisfying gym experience. By understanding the… Continue reading Six Essential Gym Products and Services Members Want