By Lee Robinson, VP of Sales, ABC Fitness Bottom Line Up Front: The fitness industry is experiencing a digital transformation powered by data analytics, with the global wellness economy reaching $6.3 trillion in 2023 and forecast to hit $9 trillion by 2028. For fitness operators, success now depends on leveraging member data, optimizing billing strategies,… Continue reading Data-Driven Success: How Analytics Are Reshaping the Future of Fitness in 2025
Author: Taryn Hardes
Engaging Female Fitness Consumers: A Women in Tech Panel from Athletech
The Women in Tech panel, which included Melissa Knowles of ABC Fitness, discussed going beyond stereotypical marketing tropes to thoughtfully engage with – and retain – female fitness consumers.
Everything You Missed at Our Mobile-First Advantage Webinar
Expert panelists from MyFitnessPal and EGYM share industry expertise on how wearables and AI are transforming gym member experiences and how mobile-first strategies will drive ROI in 2025.