Author: Taryn Hardes

We’re past the experimentation stage with AI. Across industries, businesses are moving from experimentation to real adoption, integrating AI as a core part of how they operate rather than a side project. McKinsey calls this the shift from pilots to infrastructure, and the stakes are getting higher. The fitness industry is right in the middle… Continue reading AI in Fitness: The Complete Guide for Gym & Studio Operators in 2026

The fitness industry has entered a period where acquisition costs are less predictable, and margins are tighter. According to the HFA 2025 Benchmarking Report, fitness operators lose roughly 1/3 of their member base every 12 months.  That means a significant share of every fitness marketing budget isn’t generating new revenue, more than it’s funding the… Continue reading Why Gym Member Retention Is the Most Overlooked Growth Lever

The most important story in fitness this year was not how many people joined, but what made them stay. Our latest Wellness Watch Industry Insights Report pulls out the signals that matter if you’re planning for a more disciplined, retention-driven 2026. Read along to learn the key operational patterns influencing revenue growth across fitness businesses.… Continue reading Wellness Watch: What Member Behavior Signals for Fitness in 2026

Every member who walks out the door takes more than just revenue with them; they take momentum, community energy, and future referrals. Attrition doesn’t just hurt your bottom line. It drains staff morale, weakens member engagement, and damages your reputation. And with new customer acquisition costing five times more than retention, keeping members is the… Continue reading How Enterprise Gyms Cut Attrition with Smart Member Communication Cadences 

Late or missed payments might seem minor, but across hundreds or thousands of memberships, they can add up to tens of thousands in lost revenue each year. The longer a payment goes uncollected, the harder it becomes to recover. Our automated billing system already collects 2-3% more revenue on average by retrying failed payments intelligently… Continue reading How a Collections ROI Calculator Can Boost Your Bottom Line

The Pilates trend reflects the current shift towards low-impact movement, longevity, and recovery. In 2024, Pilates was considered the #1 workout worldwide, with bookings up 84% from the previous year.  Pilates also presents an opportunity to push fitness club innovation forward, encouraging operators to rethink how they use space, design classes, and deliver value. For… Continue reading How Fitness Clubs Can Join in on the Pilates Trend

The Women in Tech panel, which included Melissa Knowles of ABC Fitness, discussed going beyond stereotypical marketing tropes to thoughtfully engage with – and retain – female fitness consumers.

Expert panelists from MyFitnessPal and EGYM share industry expertise on how wearables and AI are transforming gym member experiences and how mobile-first strategies will drive ROI in 2025.