Author: ABC Fitness

For 50 years, Les Mills has been creating the world’s best workouts, some you may already provide in your club. With the announcement of our partnership with Les Mills, you can use your club branded app, powered by IGNITE Engagement, to offer improved member experiences in and outside of your club. But what real value… Continue reading Premium Membership Experiences with Les Mills On-demand Content

According to our recent market research, gym memberships are among the last things that fitness consumers are willing to give up in times of economic hardship. In fact, 46% of those surveyed – yes, almost half! – said they would absolutely not give up their club or studio membership if the economic situation were to… Continue reading Why Gym Memberships are Here to Stay: Leveraging the Resilience of Fitness Consumers

The world of fitness is evolving at an incredible pace, with new technologies emerging constantly. One of the most exciting developments recently is how artificial intelligence (AI) is revolutionizing the way fitness clubs are run. While the idea of AI running a club almost single-handedly may seem far-fetched, the reality is that AI can already… Continue reading Can AI Now Run Your Fitness Club?

Are you a gym owner looking to attract new members without spending a fortune on marketing? As the fitness industry becomes increasingly competitive, finding cost-effective ways to promote your gym is more important than ever. Luckily, there are several strategies you can use to increase gym traffic without breaking the bank. In this post, we’ll… Continue reading Increase Gym Traffic Without Touching Your Marketing Budget

Summer is on the horizon, and while it’s the season of outdoor fun and relaxation, it can also be a challenging time for fitness club owners and managers. With members going on vacation or spending time outside, attendance numbers can dip, making it difficult to keep your business profitable. But fear not, with the right… Continue reading How to Beat the Summer Slump: Tips for Keeping Your Fitness Club Busy and Profitable

Everyone, including your members, lives on their mobile phone for pretty much everything these days. And we all increasingly expect that our user experiences will be tailored specifically for us. Members want to feel their specific needs will be met by your club, which is why users love a fitness club app that allows them… Continue reading Create Personalized Member Experiences Through Your Fitness Club App

It’s never easy to talk about money. As a club owner, you can anticipate anywhere from 5% to 25% of your term and month-to-month agreements going past due.   The longer they stay past due, the harder it will be to collect. Best-in-class clubs get their delinquency rates to below 5% and you can as… Continue reading Collections Made Easy for Delinquent Membership Dues 

We all know it’s cheaper to keep a member than to try and get a new one. In short, it’s good for your business’s profitability to have your members return each month. And, as consumer expectations shift, it’s more important than ever that your gym develops a strategy that ensures your new members stick with… Continue reading Engage Now: Maximizing Retention for Your Most Profitable Year

As a gym owner, you know that effective marketing is critical for the success of your business. But how do you tell if your marketing efforts are working? The answer is data. By tracking and analyzing everything you can, you gain regular insights into the performance of your marketing campaigns. These insights allow you to… Continue reading Using Data to Track Your Gym’s Marketing Efforts