ABC Fitness brings AI into the workflows gyms, studios and coaches run on

ABC Fitness is expanding fitness-specific AI across the workflows gym and studio operators and coaches rely on every day. Two recent additions are driving that expansion: ABC AI Agents, powered by ABC Fitness’s July 2026 acquisition of Replify, and FitMetrics, now available as an add-on to every ABC Trainerize coach. Together, they bring AI into the day-to-day work of running a fitness business, from a prospect’s first inquiry through the ongoing coaching relationship.

The goal behind both additions is the same: use AI to handle more of the work behind the scenes, so fitness professionals have more capacity for the people, relationships, and experiences that actually grow a business.

What’s New: ABC AI Agents and FitMetrics

ABC AI Agents are powered by Replify, the agentic AI platform ABC Fitness acquired in July 2026. Available now to ABC Ignite and ABC Glofox customers, the agents manage high-volume prospect and member communication across voice, text, email, and chat: capturing and qualifying leads, booking tours, supporting class scheduling, following up on missed calls, and running outbound engagement around the clock. Early customer results reported at acquisition were striking: one operator saw leads increase 10x, another automated 65% of its call volume. Gold’s Gym Idaho put a finer point on it, handling over 4,100 AI conversations in a single quarter and capturing 410 qualified leads without adding headcount.

FitMetrics is a different layer, built for the coaching side of the business inside ABC Trainerize. Founded by Xenios Charalambous while he was running his own coaching business on the platform, it helps coaches run AI-assisted check-ins and progress analysis, draft program and nutrition recommendations, and manage client communication and bulk actions across a full roster. The impact goes beyond saved time: FitMetrics has enabled individual coaches to support 2x to 4x the number of clients they previously served, without a proportional increase in hours or headcount.

How This Fits Into ABC Fitness’s Broader AI Strategy

Neither addition is ABC Fitness’s first move into AI. In 2025, ABC Fitness introduced the AI Churn Predictor and Intelligent Billing workflows inside ABC Glofox, with Intelligent Billing now reporting collection rates of up to 98%. Early 2026 brought the AI Workout Builder to ABC Trainerize in beta, and more than 40% of workouts created on the platform are now AI-generated. ABC AI Agents and FitMetrics extend that same strategy into the two stages the earlier tools didn’t reach: the first conversation with a prospect, and the ongoing work of coaching a client.

Put together, the throughline is a business that’s covered end to end: AI Agents at first inquiry, FitMetrics through the coaching relationship, and Churn Predictor and Intelligent Billing protecting retention and revenue behind the scenes. If you want the fuller picture of how these pieces connect, ABC Fitness has laid it out in AI in Fitness: The Complete Guide for Gym & Studio Operators in 2026 and in the Embedded Everywhere ebook.

Why This Matters for Your Business

Fitness has always been a human business, and as gyms and studios increasingly serve as places for connection and community, the people running them need more capacity to focus on exactly that. That’s the opportunity ABC Fitness is building toward with AI: removing friction around the human fitness experience, not removing the humans from it.

For an enterprise operator, that shows up in concrete terms. Inconsistent reporting across locations, collections and reconciliation at scale, and stretched staff capacity are recurring pain points at 13-plus locations. AI Agents and FitMetrics both attack the capacity side of that equation directly, handling volume and repetitive work so staff and coaches can put their time where it actually moves the business: with members and clients, not on the phone or in a spreadsheet.

FAQs: ABC AI Agents and FitMetrics

What is ABC AI Agents?

ABC AI Agents is a set of virtual AI agents, powered by ABC Fitness’s July 2026 acquisition of Replify, that manage high-volume prospect and member communication across voice, text, email, and chat, including lead capture, tour booking, class scheduling, missed-call follow-up, and outbound engagement.

What is FitMetrics?

FitMetrics is an AI layer for ABC Trainerize coaches that handles AI-assisted check-ins, program and nutrition drafting, and client communication and admin, helping coaches support more clients without adding hours or headcount.

Which ABC Fitness products include ABC AI Agents?

ABC AI Agents are available now to ABC Ignite and ABC Glofox customers. ABC Trainerize coaches get an equivalent AI layer through FitMetrics, which brings similar AI-agent capabilities, like AI-assisted check-ins and client communication, into the coaching workflow; a dedicated FitMetrics product page is still in progress.

Is ABC AI Agents related to the Replify acquisition?

Yes. ABC AI Agents is powered by Replify, an agentic AI platform ABC Fitness acquired in July 2026. Replify was already used by shared customers including Gold’s Gym, UFC Gym, and Club 24 before the acquisition.

How does FitMetrics help coaches scale their business?

By automating the repetitive parts of coaching, like check-in review, progress analysis, and program drafting, FitMetrics has enabled individual coaches to support 2x to 4x the number of clients they previously served.

See ABC Fitness’s AI Strategy in Action

ABC AI Agents and FitMetrics join a growing set of AI capabilities already live across ABC Fitness, all built around the same idea: let AI take on the volume and repetition, so your team has more room for the relationships that actually grow your business.

Ready to see how it fits your operation? See pricing.