ABC Financial and SWETI Marketing Announce Vendor Relationship

March 26, 2018

LITTLE ROCK, AR., (March 19, 2018) – ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry, announced their preferred partnership with SWETI Marketing.

SWETI Marketing launched in 2014 to serve fitness businesses by providing cost-effective marketing services and consulting services. They understand marketing and growing a fitness business is different from that of a traditional business. Individuals make decisions on where and how to improve their fitness in a much different manner than other goods and services. SWETI recognizes these special needs making them uniquely positioned to help grow a club’s revenue.

“SWETI not only appreciates the special needs of the fitness industry but also the difference between business types,” stated Kelly Card, SVP of Partner Relations for ABC Financial. “This crucial information is the difference between a company that markets a club and a company that will help the club grow. “

About SWETI Marketing

Headquartered in Austin, Texas, SWETI thrives on a culture of “what’s next in” marketing concepts and lead generation. A team of dynamic professionals places a strong emphasis on customer service while delivering creative and efficient marketing strategy tailored to fit each client’s individual needs. The leadership team offers over 18 years’ experience in the health club industry, providing crucial information that has helped shape the high quality and innovative service provided to clients. SWETI operates as a fitness industry expert that has “hacked” marketing agency tactics, bringing an industry-specific approach to their clients.

17 Templates to Streamline Communication With Your Members in 2024


Core offerings include Website Design, PPC Digital Marketing, Integrated Email Marketing, SEO Services, Social Media Management, and Graphic Design/Content Creation. SWETI offers a FREE marketing review to help gyms get a second set of eyes on their current growth strategies. Visit

About ABC Financial

Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 7,000 clubs throughout the United States, Canada, Puerto Rico and Mexico. The company’s innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry. Text DataTrak to 87365 to receive additional information about ABC Financial’s club management software.