Learn more about our exciting new look and unrivaled approach to the market revealed at IHRSA.

Using Fitness Personas
At Your Club

From Club Industry’s Future of Fitness 2022

Leveraging Data to Maximize Engagement

Watch our quick 10-minute featured panel from Club Industry’s Future of Fitness led by club operators and industry leaders, as they discuss the findings from our 2022 Market Research Report.

Learn how the data identified broad customer profiles and how that can be used to segment fitness consumers at your club into unique personas for you to better personalize engagement and promotions.