Learn more about our exciting new look and unrivaled approach to the market revealed at IHRSA.

The Fitness Consumer Market Research Report

Fitness industry data to inform your business decisions.

Reporting on the return to gyms.

In partnership with IHRSA, we worked to create unique survey questions for gym members to collect data that paints a picture of the current status of the fitness industry:

  • Workout frequency in health clubs, studios and online
  • Top at-home exercise options of 2021
  • Goals, motivations, and spending habits surrounding fitness
  • The likelihood of consumers returning to health clubs


…and much more.


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Want to explore all the research and findings from the 2021 Fitness Consumer Report?