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Cheryl Rogers Joins Health Club Software Provider ABC Financial as Regional Sales Director – Canada


FOR IMMEDIATE RELEASELITTLE ROCK, Ark., (November 29, 2011) –Health Club Software provider ABC Financial (ABC) is pleased to announce the addition of Cheryl Rogers as Regional Sales Director – Canada. Steve Ayers, Senior Vice President of Sales and Marketing announced the news today.Rogers comes to ABC from ROXIO, a division of ROVI Corporation, a digital media software company. During her 11 year employment, Rogers was instrumental in acquiring many large corporate and government contracts. “Rogers will be a great asset to ABC,” said Ayers. “We are truly excited about ABC’s rapidly increasing market share in Canada and believe Rogers is the right person to lead this expansion. With her vast experience in software sales, Rogers will be instrumental in building relationships with future ABC clients.”

ABC recently launched an initiative to dramatically increase their presence in Canada. Due to this initiative, ABC has already signed and converted a large Gold’s Gym chain, existing health clubs and tanning salons. Due to the increase in Canadian business, ABC has found the need to assign a sales director specifically to this geographical region.